Snap-on
Snap-on supports automotive manufacturers with management processes and systems. But operational excellence is not enough: its clients’ sales teams also need the approach and techniques of professional coaching to lead their dealership networks effectively.
Stellantis · Fiat · Alfa Romeo
Together with Alberto López Romero, Dealer Network Development & Training at Stellantis Spain, CapKelenn designed a Sales Coaching program for the sales teams at Fiat and Alfa Romeo dealerships—developing the role of sales coach within each dealership.
Cecobi
Cecobi, the Basque Country’s chamber of commerce, decided to offer Retail Coaching certification as a gift to businesses in the Encartaciones region. For many family-run retailers, that is exactly what it was: a gift.
Castilla Termal
At Castilla Termal, the challenge was not to teach hospitality—it was to help an already experienced team unlock its full potential: turning every stay into a unique and unparalleled experience, while giving each hotel and spa the freedom to preserve its own style within a shared brand policy.
McDonald’s
The program certified both managers and assistant managers from the most prominent restaurants, as well as McOpCo Operations Consultants and the Operations Management team—fostering a culture of hospitality.
Schmidt
Eleven years of strategic collaboration make Schmidt one of CapKelenn’s longest-standing partnerships: initial project sales training for every new kitchen salesperson and Retail Coaching certification for the store owners themselves.
Pandora
Pandora chose CapKelenn for three reasons: a partner that truly understood the retail environment and could tailor the content to the reality of its stores; an international partner capable of training five trainers from three countries by combining a joint session in Spanish with individual coaching in each participant’s native language; and the highest possible standard, backed by ICF accreditation.
SMCP
At SMCP, CapKelenn certified 137 regional and sales directors across two levels of Sales & Retail Coaching (French, English and German), combining training, a keynote at the group’s annual convention and team-building activities.
Aristocrazy
Four years ago, Aristocrazy underwent a cultural transformation, restructuring its retail operations into regional areas to provide closer support to its store managers and build high-performing teams focused on sales growth.
Palacio de Hierro
At Palacio de Hierro, the certification was extended to all levels of its flagship store in Polanco — the “Palace of Palaces” — including managers, assistant managers, Service Executives, and Department Heads. The most visible result: an 11% increase in average transaction value.
