FAST, VISIBLE AND SUSTAINABLE RESULTS
The phygital store (physical store with digital apps), social networks, omnichannel Retail, open up tremendous opportunities and rise some challenges. Teams in Retail must adapt so that the connected salesperson is not only connected to his tablet but also to his client. During the client’s omnichannel journey, this salesperson must become the ambassador of the brand. In a dematerialized world, the salesperson IS the brand. This implies a work of empowerment and alignment of the teams, and management by values. This book, published in 2018, sums up the wonderful in-store experience that has taken place, during years, thanks to Retail Coaching.
This book laid the foundations of Retail Coaching, combining professional coaching and NLP with commercial and financial efficiency. Its common thread is a conviction: “Selling is a supreme art”. Following its various editions, this book has become mandatory reading in many Retail chains.
