What we give you is a transformation based on the daily reality of sales teams in the field. What you get is an immediate, profound impact on team performance. Our methodology harnesses traditional leadership as a springboard for better, faster, more lasting business results. Our founder, Benoit Mahé, delves into this methodology in 2 reference books that are continuing to change how businesses sell the world over.
Whether you’re running a business or managing a sales team, the CapKelenn methodology helps you become the best version of yourself. Now you’re ready to magnify the full potential of your sales teams.
Our methodology helps you quickly ramp up the operational performance of your teams and deploy your business strategy on the ground.
We develop the core competencies of the Manager Coach mindset.
We improve how your teams sell and deliver amazing customer experience.
We don’t just teach sales techniques — we help you build a strong, sustainable sales culture.
PILLARS
And we don’t just mean soft skills. We bring about a profound change in performance through emotional intelligence, participation and commitment.
Your managers listen, guide and develop each member of the team day after day.
Team members know exactly which behaviors to adopt to modify each KPI.
Your teams speak the same sales language throughout the organization across regions, markets and cultures.
Develop an environment where feedback is authentic, errors are a source of learning, and growth is collective.
We unleash the hidden productivity of your teams, even in your best performers.
People who feel seen, supported and proud of their profession choose to stay and grow with your organization.
Get a reproducible system that eliminates overreliance on star performers and stabilizes results across the board.
Because a real transformation isn't measured by day-one enthusiasm, but by next year's results.
As water adapts to the shape of the vessel that holds it, our methodology adapts to the sector, culture and day-to-day reality of each organization. But there is 1 aspect that never changes, and that is our use of certified professional coaching to transform people and the world of sales.
We incorporate straightforward, practical coaching into the 3 key sales-management rituals. This stimulates daily engagement and an immediate uptick in team performance.
We reinforce the Manager Coach mindset to embed it deep within your organization. Once coaching becomes your go-to management style, a multiplier effect ripples through your organization, and your long-term results change for the better.
Using a continuous Sales and Retail Coaching program, we work with talented salespeople and managers who use coaching to help their teams grow.
Program deployed across every market where Roche Bobois operates
Store managers trained as genuine coaches for their own sales teams
A wake-up call that changed how teams understand excellence
Customer care redefined: every small gesture can change a sale
Our methodology was not born in a classroom. It comes from the field, from brave conversations between managers and team members, from briefings that failed to motivate and teams that failed to live up to their true potential. Based on this accumulated experience over nearly 20 years, we have built a certified system that is transforming organizations across 5 continents.
What makes the CapKelenn method unique is its ability to act simultaneously on three dimensions: the leader's posture, team dynamics, and business results. We don't work on a single gear in the machine — we work on the entire system. Every manager certified as a Manager Coach becomes an agent of transformation, capable of developing their team, unifying the sales culture and sustaining results over time. And they do it from a different place: not from pressure, but from real support. Not from control, but from trust built conversation by conversation, visit by visit, store by store.
1
Every technique, conversation and management ritual in the CapKelenn methodology has been tested on real-world sales forces and in diverse cultural contexts before becoming a part of our certified coaching.
2
Every Manager Coach we certify carries our methodology back to their team. So its impact doesn’t stop when the program ends — it spreads and multiplies organically to each salesperson, each team and each customer interaction.
3
Our 26 accredited coaches operate in 14 languages and know the sales and retail culture of each market inside out. They carry our methodology across borders without losing an ounce of its impact.
4
The first changes in behavior become visible before the end of the first month of the program. Once a Manager Coach completes our program, they can continue to develop their team independently.
You know the smile you get from a salesperson as you walk into a bakery in France? This is something every sales team can learn from — the art of blending sales with emotion. In a digital world where the connected salesperson is redefining the customer relationship, Benoit Mahé shows how to turn this new world into an advantage that is both financial and profoundly human.
We coach everywhere you do business. Our international network of accredited coaches applies our methodology to each market with the same quality, attention to detail and inside knowledge of local culture.
RESULTS
The numbers are the consequence. What generates them is a manager’s shift in posture, the conversation that didn’t used to happen, and the salesperson who finally feels that someone believes in their potential.
We take managers who control and transform them into leaders who support, listen and help their team members grow day after day.
We turn indicators into conversations, not pressure. Your team will understand what drives each number, and will want to get involved.
We set up management rituals that replace pressure with confidence and constructive dialog.
We help you build an employee experience in which people feel seen, empowered and proud of what they do.
We coach managers to stop prioritizing urgency and start investing in the 1 thing that can truly develop their business — its people.
In a digital world, the added value of in-person sales is human connection. We bring this front and center, polish it up and make it shine.
We bridge the performance gap between teams, regions and countries using a shared methodology that unifies but doesn’t standardize.
We help each person we coach to identify their strengths so that they can hit the next level without losing what makes them who they are as people.
COMPLEMENTARY ACTIVITIES
Training, inspiration and team cohesion: levers that accelerate and consolidate the transformation.
We upskill traditional sales people to become connected sales professionals who blend the human quality of in-person contact with the precision of the digital world. We do this using a methodology based on real-world situations, sincere feedback, and a realization that gives trainees pride in what they do from the very first session.
300+ conferences, five continents, three languages — where the “Wow!” moment meets real substance. For conventions, congresses, franchisee seminars and corporate events of any size, in-person or webinar.
Experiences designed to strengthen high-performing teams, combining group dynamics, strategic thinking and the pleasure of learning together. Because teams who truly get to know each other outside of work communicate better, trust more and perform differently.
Get articles and exclusive content that take you well beyond our coaching and training programs. These are a source of practical knowledge for sales leaders who want to enhance their growth between sessions.
Almost 2 decades, 5 continents and 26 coaches in sales, management and transformation before becoming certified coaches. Meet the team behind the CapKelenn methodology.
Our ICF-certified Retail Coaching certification® turns daily store management into a leadership system that drives team engagement, the customer experience and the network’s KPIs.
Our ICF-certified Sales Coaching Certification® transforms sales managers into Manager Coaches who unleash the potential of their teams of sales reps, unify performance and build a lasting sales culture.
Our programs help you liberate untapped productivity within the first month and achieve long-term business success while improving your brand culture, no matter where you operate in the world. Leadership and excellence are key drivers of development everywhere people do business. And we believe that sales and retail play a key role in social connection and cohesion, for employees, clients and owners, and so in the emergence of a better world.
Our Japanese coaches are trained in the country with the most refined culture of customer service.
We provide coaching in German for B2B teams and distribution networks in one of the most demanding markets in Europe.
Our coaches in European Portuguese have deep knowledge of the Iberian market and its connections with the Brazilian market.
This is the head office of CapKelenn and where we design our programs for the Iberian Peninsula and Latin America.
Our French coaches are experts in the luxury, cosmetics and French supermarket sectors.
These coaches specialize in the sectors for which Italy is famous, and where the selling ceremony is an integral part of brand identity.
We run programs in Arabic and English for the luxury and premium retail sectors, which are rapidly expanding in the Middle East.
Our Korean coaches are specialists in a market that has a refined sense of innovation, customer experience and attention to detail.
Our local coaches run programs in Cantonese and English for sales teams in the luxury and retail sectors in the financial hub of Asia.
Our bilingual, multicultural coaches operate in the most competitive consumer market on the planet.
Our programs in Mandarin are designed for teams operating in one of the world’s most complex and fast-changing markets.
This is our center of operations for all programs deployed in Spanish throughout Latin America, where we also have a deep awareness of local culture.
We specialize in great conversations. With our help, let’s nurture your people. Discover the immediate impact of our methodology on the performance of your teams.
Practical certified training for sales forces that want to master hybrid sales with confidence, assertiveness and authentic emotional connection with each customer.
The physical and digital worlds have become inextricably enmeshed. Yet salespeople today need 1 skill that no algorithm or AI can ever replace — the ability to connect emotionally with the person in front of you, all while using the technological tools that augment and enrich the customer experience. This is exactly what you work on when you train with us.
Our sales training rests on two complementary dimensions: 50% psychological skills to genuinely connect with the customer, and 50% coaching skills to surface new needs the customer didn’t yet know they had. The result is a salesperson-coach who listens so well that the customer feels truly understood — and from there, by mirroring their customer, convinces and closes far more effectively.
Just as sports coaches get their players to repeat the same techniques again and again until they become automatic, our trainers embed sales reflexes with the same attention to detail using our sales methodology. Every session is based on lived experiences, includes roleplays with genuine feedback, and leads to practical learning that can be applied the very next day.
Activamos la conexión emocional profunda para transformar cada contacto en una relación humana única y memorable
Entrenamos la escucha prodigiosa que permite espejar al cliente, eliminando barreras y facilitando acuerdos comerciales naturales
Traducimos indicadores complejos en herramientas lúdicas para que el equipo domine el impacto financiero de su conducta
Basamos el entrenamiento en la realidad del terreno, asegurando que cada técnica funcione bajo presión real
Potenciamos el orgullo profesional del vendedor para que su actitud se convierta en vuestra ventaja competitiva
Sustituimos la improvisación por hábitos de éxito replicables que eliminan la incertidumbre en los resultados finales
This isn't a keynote you sit through. It's an experience that sparks new conversations, challenges assumptions, and moves entrepreneurs, managers and sales teams straight into action.
When Benoit Mahé and the CapKelenn coaches take to the stage, the goal is always to sow a powerful idea in the minds of each audience.
Each conference is orchestrated with the same precision as a filmmaker shoots a scene. We develop the core message with you, adapt it to the culture of your teams, and deliver it with the energy and aplomb of professionals who have been inspiring the world of sales for nearly 20 years.
In our conferences, we cover all the big issues in sales today, including Sales Coaching, omnichannel sales, Retail Coaching and emotional intelligence in leadership. Our conferences come in the 14 languages of our coaches and in a format that suits your needs, from 45 minutes to 2 hours and in-person or via webinar.
Transformamos la inspiración en un compromiso real que perdura mucho después del aplauso final.
Diseñamos ponencias a medida que reflejan vuestra cultura y movilizan la inteligencia colectiva del equipo
Encendemos la actitud necesaria para sustituir la inercia transaccional por un desempeño sobresaliente y orgulloso
Intervenimos en vuestro idioma local garantizando una excelencia pedagógica y cultural en cualquier continente.
Humanizamos los objetivos de negocio conectando profundamente con la vulnerabilidad y el talento de las personas.
Desbloqueamos creencias limitantes para abrir paso a una nueva era de liderazgo y resultados sostenibles
Custom-designed indoor and outdoor events for management teams that want out of the routine and are looking for radical transformation (not just a break).
The best teams are built, not born. And unexpected moments are far more fertile ground for forging solid bonds between colleagues: a personal conversation, a shared laugh, a challenge no one thought they could overcome.
At CapKelenn, our approach is to make learning as fun as it is motivating. We blend strategic reflection with communication workshops and outdoor activities so that your team comes back to work feeling totally, and collectively, rejuvenated.
Our teambuilding is designed for executives as well as managers looking to break down barriers between departments, onboard new team members more easily, or re-motivate an organization that’s performing — but that wants to do even better.
Unificamos las capacidades individuales en un solo soporte sólido que alinea la estrategia con la ejecución.
Aportamos la claridad necesaria para que la alta dirección anticipe y estructure en lugar de reaccionar
Eliminamos los bloqueos y silos departamentales para permitir que el talento y la comunicación fluyan nuevamente.
Conectamos emocionalmente al equipo con sus objetivos, transformando la inercia transaccional en un desempeño sobresaliente.
Activamos el compromiso y el orgullo de pertenencia para generar una energía colectiva renovada y duradera.
Diseñamos dinámicas basadas en la realidad del terreno que garantizan una aplicación práctica inmediata al trabajo.
Content written by experts in the field to support your continuing development as a sales leader.
Retail Coaching and The Connected Salesperson, 2 books written by our co-founder Benoit Mahé, are now a reference for thousands of sales and retail managers around the world. Based on his experience in the field, these methodical books inspire, challenge and guide change.
CapKelenn’s blog and resources support continual learning between certified coaching programs for sales leaders who want to push their knowledge further. They give you insights, practical analyses and real cases that shine a new light on the challenges you face every day.
Each thought, case study and insight reflects lessons learned by our team in the field. We write so that you feel supported in your challenges and to give you at least 1 concrete action you can take before the end of today.
Las obras que definen el estándar global del Retail Coaching y las ventas en cinco continentes
Reflexiones sobre liderazgo y transformación humana nacidas de nuestra experiencia operativa real en el terreno
White Papers técnicos que profundizan en el rigor y la excelencia de nuestro método propio certificado
Historias de transformación con impacto medible en la actitud del equipo y resultados de negocio
Espacios de aprendizaje dinámico en formato audiovisual diseñados para reforzar vuestro compromiso y formación continua
Guías y documentos descargables diseñados para que el manager aterrice el coaching en su operativa diaria
Practical certified training for sales forces that want to master hybrid sales with confidence, assertiveness and authentic emotional connection with each customer.
The physical and digital worlds have become inextricably enmeshed. Yet salespeople today need 1 skill that no algorithm or AI can ever replace — the ability to connect emotionally with the person in front of you, all while using the technological tools that augment and enrich the customer experience. This is exactly what you work on when you train with us.
Our sales training rests on two complementary dimensions: 50% psychological skills to genuinely connect with the customer, and 50% coaching skills to surface new needs the customer didn’t yet know they had. The result is a salesperson-coach who listens so well that the customer feels truly understood — and from there, by mirroring their customer, convinces and closes far more effectively.
Just as sports coaches get their players to repeat the same techniques again and again until they become automatic, our trainers embed sales reflexes with the same attention to detail using our sales methodology. Every session is based on lived experiences, includes roleplays with genuine feedback, and leads to practical learning that can be applied the very next day.
Activamos la conexión emocional profunda para transformar cada contacto en una relación humana única y memorable
Entrenamos la escucha prodigiosa que permite espejar al cliente, eliminando barreras y facilitando acuerdos comerciales naturales
Traducimos indicadores complejos en herramientas lúdicas para que el equipo domine el impacto financiero de su conducta
Basamos el entrenamiento en la realidad del terreno, asegurando que cada técnica funcione bajo presión real
Potenciamos el orgullo profesional del vendedor para que su actitud se convierta en vuestra ventaja competitiva
Sustituimos la improvisación por hábitos de éxito replicables que eliminan la incertidumbre en los resultados finales
This isn't a keynote you sit through. It's an experience that sparks new conversations, challenges assumptions, and moves entrepreneurs, managers and sales teams straight into action.
When Benoit Mahé and the CapKelenn coaches take to the stage, the goal is always to sow a powerful idea in the minds of each audience.
Each conference is orchestrated with the same precision as a filmmaker shoots a scene. We develop the core message with you, adapt it to the culture of your teams, and deliver it with the energy and aplomb of professionals who have been inspiring the world of sales for nearly 20 years.
In our conferences, we cover all the big issues in sales today, including Sales Coaching, omnichannel sales, Retail Coaching and emotional intelligence in leadership. Our conferences come in the 14 languages of our coaches and in a format that suits your needs, from 45 minutes to 2 hours and in-person or via webinar.
Transformamos la inspiración en un compromiso real que perdura mucho después del aplauso final.
Diseñamos ponencias a medida que reflejan vuestra cultura y movilizan la inteligencia colectiva del equipo
Encendemos la actitud necesaria para sustituir la inercia transaccional por un desempeño sobresaliente y orgulloso
Intervenimos en vuestro idioma local garantizando una excelencia pedagógica y cultural en cualquier continente.
Humanizamos los objetivos de negocio conectando profundamente con la vulnerabilidad y el talento de las personas.
Desbloqueamos creencias limitantes para abrir paso a una nueva era de liderazgo y resultados sostenibles
Custom-designed indoor and outdoor events for management teams that want out of the routine and are looking for radical transformation (not just a break).
The best teams are built, not born. And unexpected moments are far more fertile ground for forging solid bonds between colleagues: a personal conversation, a shared laugh, a challenge no one thought they could overcome.
At CapKelenn, our approach is to make learning as fun as it is motivating. We blend strategic reflection with communication workshops and outdoor activities so that your team comes back to work feeling totally, and collectively, rejuvenated.
Our teambuilding is designed for executives as well as managers looking to break down barriers between departments, onboard new team members more easily, or re-motivate an organization that’s performing — but that wants to do even better.
Unificamos las capacidades individuales en un solo soporte sólido que alinea la estrategia con la ejecución.
Aportamos la claridad necesaria para que la alta dirección anticipe y estructure en lugar de reaccionar
Eliminamos los bloqueos y silos departamentales para permitir que el talento y la comunicación fluyan nuevamente.
Conectamos emocionalmente al equipo con sus objetivos, transformando la inercia transaccional en un desempeño sobresaliente.
Activamos el compromiso y el orgullo de pertenencia para generar una energía colectiva renovada y duradera.
Diseñamos dinámicas basadas en la realidad del terreno que garantizan una aplicación práctica inmediata al trabajo.
Content written by experts in the field to support your continuing development as a sales leader.
Retail Coaching and The Connected Salesperson, 2 books written by our co-founder Benoit Mahé, are now a reference for thousands of sales and retail managers around the world. Based on his experience in the field, these methodical books inspire, challenge and guide change.
CapKelenn’s blog and resources support continual learning between certified coaching programs for sales leaders who want to push their knowledge further. They give you insights, practical analyses and real cases that shine a new light on the challenges you face every day.
Each thought, case study and insight reflects lessons learned by our team in the field. We write so that you feel supported in your challenges and to give you at least 1 concrete action you can take before the end of today.
Las obras que definen el estándar global del Retail Coaching y las ventas en cinco continentes
Reflexiones sobre liderazgo y transformación humana nacidas de nuestra experiencia operativa real en el terreno
White Papers técnicos que profundizan en el rigor y la excelencia de nuestro método propio certificado
Historias de transformación con impacto medible en la actitud del equipo y resultados de negocio
Espacios de aprendizaje dinámico en formato audiovisual diseñados para reforzar vuestro compromiso y formación continua
Guías y documentos descargables diseñados para que el manager aterrice el coaching en su operativa diaria
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
