What does it involve?

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Our Retail Coaching certification brings the style and method of professional coaching to the world of Retail, stores and hospitality.

With the Retail Coaching certification, through our own innovative and unique method, we turn managers into leader-coaches, Retail-coaches. The tools and the method conveyed achieve fast, visible and sustainable results, boosting commercial efficiency (conversion, UPT, average ticket) and achieving much better NPS with customers and eNPS with employees.

International Coaching Federation


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Retail Coaching valores capkelenn

CapKelenn’s main objective is to achieve extraordinary results, both qualitative and quantitative, both professionally and personally.

Ensuring that managers deliver effective in-store sales coaching sessions to their employees

Knowing how to “say the right things”, even in difficult situations

Simplify KPIs to identify opportunity reserves as levers.

“Retail is detail”, coaching behavioral details of the sales ceremony

Dignify the profession of store salesperson, generating pride

Relying on Fun theory to encourage sales, with gamification

Apply the Coach style even in briefings and team meetings.

Retail Coaching For Who?

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Do you belong to the Retail World? Do you want to innovate, improve your sales, work environment, the organization of your teams, develop talent and bet on the most valuable intangible asset: Human Capital? This is the program for you.

The Retail Coaching certification is aimed at managers at all levels of the company who lead teams, ranging from Store managers to area managers, regional managers, retail Directors, CEO and senior management.

For companies with their own stores or franchises, for department stores, for family business, chambers of commerce and trade associations, among others.

All Capkelenn coaches are officially certified coaches through international institutional bodies. They have years of experience in the retail sector and work in local languages. Our trainings can be delivered face-to-face or by video-conference.

These trainings can be financed by FUNDAE. What are you waiting for? Contact us now and find out how to obtain this financial support and learn more about our program.


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Círculo de personas

Training and empowerment

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Development of communication skills

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Implementation of leadership style

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Instilling commitment in your teams

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Establishing a sales culture

Mejores ventas

Better sales

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 Improvement of active listening skills

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Deepening the concept of “excellence”

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Discovering the talent of your employees

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Improve the quality of customer service

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Practical application of new competencies

Personal menos rotación

Reduced turnover

How can we help you?

Contact us by filling out this form and we will reply to you in less than 48 hours.

We design a personalized plan for the needs of your organization!