- Cross-level certification ā department store directors in Mexico, sales managers, section heads
- Service excellence ā specific preparation for the āPalacio de los Palacios,ā the flagship Polanco store
- Graduation ceremony ā certification formally celebrated, diplomas awarded to the whole team
āWe contacted CapKelenn after reading Benoit MahĆ©’s book Retail Coaching. The program helped us prepare the whole team ā from managers to department heads ā to deliver the service excellence that the Palacio de los Palacios represents. The result shows directly in the average ticket, which rose by 11%.ā
ā Enrique Mendoza Delgado, Director of Human Resources, Palacio de Hierro

Graduation ceremony, Palacio de Hierro
A key figure
Certification was extended to every level of the Polanco flagship store, with a very visible result: the average ticket rose by 11%.