Cecobi is the Basque Country’s chamber of commerce.
- Funded by Cecobi — Retail Coaching certification offered to the shops of the Encartaciones region
- From impossible to everyday — earning €1,000 more a month is no longer an out-of-reach 7–8%: it is just €1 more per transaction
- CapKelenn coach — Susana Anduiza supported the shopkeepers throughout the programme
Cecobi decided to offer Retail Coaching certification to the shops of the Encartaciones region. For many family-run retailers, that is exactly what it was: a gift. Working with CapKelenn coach Susana Anduiza, they learned to understand their business in depth, to identify what their customers genuinely need, and to work far more consciously, more confidently and with much greater drive.
“Making a thousand euros more a month used to sound like an impossible figure: seven or eight per cent. Now it is just one euro more per transaction. In March alone we grew by 15.79% compared with last year. I have learned to run my business, to understand better what my customers need, and to work far more consciously, more confidently and with much greater drive. Dreams do come true, and when I set my mind to it, things work out.”
— Certified shopkeepers, Encartaciones region (programme funded by Cecobi)
A key figure
One certified shop grew its sales by 15.79% in March compared with the same month the previous year.
