Castilla Termal is a Spanish hotel group of four- and five-star spa hotels set in restored historic buildings.
- A distinct experience in each hotel — every five-star spa hotel in the group keeps its own style within a single brand policy
- From service to storytelling — learning to tell stories and create experiences, not simply meet needs
- Unanimous recommendation — the whole team came away “delighted” and recommends the programme 100%
At Castilla Termal the challenge was not to teach hospitality: it was to help an already expert team uncover its own potential, turning every stay into a unique and incomparable experience, while leaving each hotel and spa free to keep its own style within a single brand policy.
“It has been a unique experience. We learned a great deal, and the whole group came away delighted, realising the potential we have to meet our guests’ needs, tell stories and create unique, incomparable experiences. I would recommend this programme 100%.”
— Miriam Herrero, Reservations Director, Castilla Termal
