Through our own ICF-accredited CapKelenn® methodology, we transform your B2B sales teams so that they generate growth. Your managers master the sales cycle, your sales teams sell with confidence to decision-makers, and your pipeline fills with converted, recurrent orders.
Eight regional directors at Padel Pinturas certified to our Retail Coaching program. They now have dashboards and management rituals and feel secure in their management.
We coached their directors to become sales leaders, and now they are equipping their B2B teams to sell to architects and builders
490 managers certified across 4 levels of the company for a new cultural leadership
High-performing B2B teams all face the same barriers. Through our Sales Coaching program, they are learning to overcome these barriers using practical leadership (not a theoretical textbook) to generate actual, measurable changes in behavior.
Many leads in the pipeline, but too many never close.
Each salesperson follows their own process. Without a shared sales method, results are unpredictable.
You are too reliant on one or two star performers instead of having a reproducible system that works across teams and locations.
Sales processes that are too long, draining energy and eroding team motivation.
Your teams face paralyzing objections and difficult conversations that no one knows how to handle with confidence.
You have little or no visibility on upcoming opportunities and don’t know what to do next.
You are losing opportunities not because the clients aren’t interested, but because the sales teams lack discipline.
Your marketing team is generating leads the sales team can’t close. The funnel has leaks that no one has been able to fix.
*Year 2026 / ** Net Promoter ScoreÂ
A manager who sells well isn't necessarily a manager who knows how to grow their team. Our Sales Coaching works on exactly that gap: the one between the technical expert and the Manager Coach who multiplies results through people.
Our Sales Coaching methodology is designed to fit into the day-to-day of B2B sales managers. And no, we’re not talking about adding yet another sales technique to your arsenal. Our coaching transforms your posture as a leader. It changes how you support, challenge and lift up each member of your team. The result is a multiplier effect, as each coaching session with your managers directly influences the performance of all the salespeople they oversee.
Our 26 ICF-accredited coaches are professional coaches and experts in both B2B sales and professional coaching. This background that combines on-the-ground experience with an ability to unlock a person’s potential is what makes our Sales Coaching programs a truly transformative process.
We do more than teach soft skills. We help you generate a profound change in performance through emotional intelligence and team buy-in.
Kitchen sales skyrocketed after taking our Level 1 and Level 2 Sales Coaching programs, which brought about a profound, lasting change in management style
Employees who know what they’re aiming for feel motivated and proud of what they do
The program was adapted to salespeople working with architects, builders and consumers
Our accredited Sales Coaching methodology transforms your middle managers (sales directors, regional directors, area managers, regional managers and sales team leaders…) into Sales Coaches. The result: engaged teams that sustainably drive your KPIs and the customer experience, through a synchronous coaching process that changes real behavior.
We are deploying this transformation worldwide through our network of 26 accredited coaches who provide live coaching in 14 languages that they carefully tailor to your brand culture. Be warned: we won’t be handing out theoretical textbooks. Instead, we help you co-construct an adaptable operational framework that unites and uplifts your international sales force. And every manager we train multiplies the ROI on their learning via their team.
We embed coaching as a strategic corporate leadership mindset to sustainably transform talent retention, organizational culture and business KPIs.
Benoit Mahé is the co-founder of CapKelenn and a published author. In this book, he shows sales professionals what they need to do in the digital era to give consumers an easy, unified sales experience, no matter their touchpoint with the brand, all while maximizing the potential of their teams and increasing sales.
Managers who inspire, support and develop their teams - not just supervise and correct.
Salespeople learn which real-world behaviors influence which sales metrics.
A unique, repeatable sales process that eliminates improvisation and inconsistency.
Your teams feel safe to grow, evolve and step outside of their comfort zone.
A better Employee Experience leads to less turnover and better business development.
Same values, same language, and the same sales mindset in every country and market.
Proactive management of your pipeline reduces uncertainty and increases reliable forecasting.
Each manager we coach is capable of continuously passing their learning on to their team.
With the strategic guidance of an international sales coach, we help you lay a solid foundation for your organization to grow in an organic and healthy manner over time. Be warned: our coaching is not theoretical. What we give you is the legitimacy of a team of coaches who are experts in B2B sales, who have extensive experience in the field, and who use this experience, as coaches, to maximize the potential of each of your people.
We help teams work to a shared goal, take ownership and collaborate in an environment of transparent communication. Helping a manager to develop their emotional intelligence gives them confidence and a sense of safety. Which in turn helps them guide their team — including beyond their comfort zone.
By looking after your talent and helping them to upskill through Sales Coaching and training programs designed for sales teams, we set in motion a natural process that elevates their service to clients and improves your business KPIs. A happy sales team that has a sense of belonging automatically has warmer, more genuine interactions with clients that contribute positively to your bottom line.
What is Sales Coaching?
Our Sales Coaching programs are a certification that takes the benefits of professional coaching and applies them to the world of sales and of managing sales teams. Using an innovative proprietary methodology, we transform managers into Manager Coaches who unlock the full potential of their B2B sales teams. The techniques and methodology that we use in our Sales Coaching for managers yield quick, tangible, lasting results. They improve the effectiveness of your sales team with better sales visit conversion, order average and order frequency. They also lead to significantly better NPS scores among clients as well as better eNPS scores in your teams.
Our Sales Coaching programs last for 3 months. They include live online or in-person coaching sessions as well as one-to-one coaching sessions, with "commitments" to deliver. As with sports coaching, Sales Coaching involves training sales managers in the rituals, techniques and management style that help each member of their team progress and fulfill their full potential. The structure of our programs is adaptable and codesigned with each client based on their cultural and business needs.
Our Sales Coaching programs are for sales VP, sales directors, area managers, sales leaders and middle managers in any B2B sector where you oversee high-performing teams but want to progress from just supervision to true leadership.
It couldn’t be simpler. Simply tell us what challenge you’re facing and we’ll lead you in the right direction. You don’t even need to have clearly defined what your needs are just yet. Just fill in the contact form or request a call with one of our coaches.
Discover our ICF-accredited Sales Coaching methodology and pick the solution that best fits your team, your sector and your sales objectives.
Our programs equip you to achieve long-term business success and help your brand culture shine through in every client visit and employee interaction, individually. No matter where you operate in the world, we are by your side as you learn to develop a culture of leadership and excellence in your organization. Because we believe that sales can play a role in building social connection and cohesion, and so contribute to the emergence of a better world.
Our Japanese coaches are trained in the country with the most refined culture of customer service.
We provide coaching in German for B2B teams and distribution networks in one of the most demanding markets in Europe.
Our coaches in European Portuguese have deep knowledge of the Iberian market and its connections with the Brazilian market.
This is the head office of CapKelenn and where we design our programs for the Iberian Peninsula and Latin America.
Our French coaches are experts in the luxury, cosmetics and French supermarket sectors.
These coaches specialize in the sectors for which Italy is famous, and where the selling ceremony is an integral part of brand identity.
We run programs in Arabic and English for the luxury and premium retail sectors, which are rapidly expanding in the Middle East.
Our Korean coaches are specialists in a market that has a refined sense of innovation, customer experience and attention to detail.
Our local coaches run programs in Cantonese and English for sales teams in the luxury and retail sectors in the financial hub of Asia.
Our bilingual, multicultural coaches operate in the most competitive consumer market on the planet.
Our programs in Mandarin are designed for teams operating in one of the world’s most complex and fast-changing markets.
This is our center of operations for all programs deployed in Spanish throughout Latin America, where we also have a deep awareness of local culture.
And at CapKelenn, we specialize in conversational quality. With our help, take the first step in nurturing your people. Discover the immediate impact of our methodology on the performance of your teams.
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
