We are a community of professional executive coaches and experts in B2B and B2C markets. We operate in 14 languages around the world, giving businesses the resources and tools their leaders need to set a confident course.
It comes from the Breton language in Brittany, France, where one of our founders is originally from. In Breton, “cap” is a heading or course, and “kelenn” means to teach. At CapKelenn, we train you to choose your course through the tricky waters of sales and retail, and to keep to your course by training and developing your teams.
In Breton language:
“CAP” means “Course”;
“KELENN” means “to teach.”
CapKelenn “teaches you to set your course in a world of detail, like sales &retail,”
and CapKelenn “sets the course for training and development.”
Every path that leads to coaching is different. Benoit’s began at the market in Vannes, France, selling flowers at age 16. And that was the origin of a lot of what CapKelenn is today.
At 24, Benoit was managing 12 stores and 80 people in Chile. At 32, he was steering Kodak Express’s 8,500 stores across Europe. And at 38, after a year of personal transformation through professional coaching and NLP, he made the bravest decision of his life: to build CapKelenn from scratch with his life partner, Viviane — turning his frustrations from managing retail networks into a method that sells more, and better, through the most powerful lever there is: leadership.
Benoit is an MCC (Master Certified Coach), holds a Master’s in NLP, and an Executive MBA from IE Business School.
Trilingual and a marathoner (sub-3 hours), Benoit is an international speaker and author. He believes sustainable high performance is born from the combination of method and spark — a conviction that shapes CapKelenn’s whole approach.
Viviane’s journey began in the lecture halls of international marketing in London. Very soon after her studies, she entered the world of retail and FMCG. Twenty years leading teams inside multinationals gave her something few people have: the complete picture of how a brand actually reaches the end customer.
When Benoit, her life companion, decided to quit his executive job in the middle of the Spanish’s 2008 financial crisis to build CapKelenn, she didn’t just support him — she joined him as his co-founder. And she gave their burgeoning business exactly what it needed to survive and grow in the real world — structure.
Viviane became a PCC (Professional Certified Coach) and team coach, studied NLP, and organized CapKelenn to give it the sound basis and agility it now uses to operate around the world. Trilingual, she now steers the company’s governance: the operational, pedagogical and administrative leadership that makes the method work in every country.
ACC Executive Coach (ICF) with deep roots in retail. Works in ES, CA, FR and IT. Outside of work, you’ll find him walking more than 8 km every day.
PCC Executive Coach (ICF), NLP practitioner, expert in team coaching and MBTI, with a particular specialization in family businesses. When he’s not coaching managers, he plays the violin.
Newfield Consulting Senior Coach, certified in NLP and team coaching, and a DISC expert. Speaks ES, FR and EN. Spinning is how she recharges between sessions.
PCC Transformational Executive Coach (ICF), specialized in positive psychology, HR strategy and leadership. Works in Japanese and English. Traveling is her passion.
PCC Executive Coach (ICF), NLP expert and COF-certified, with a particularly sharp eye for cross-cultural dynamics. Works in FR, EN and DE. Fascinated by psychology.
PCC Executive Coach (ICF), NLP trainer, Agile Coach and DISC-certified, with experience managing sales teams and in hospitality. Reading is her personal recharge zone.
PCC Executive Coach (ICF), Gallup Strength Coach and Team Coach, working in Mandarin Chinese and English. Rowing teaches her every day what it means to move forward in rhythm, as a team.
An expert in nonviolent communication, Executive Coach, Carole works in ES, FR, EN and CS. Yoga helps her stay anchored in the present moment.
Executive Coach specialized in luxury retail, with an exceptional gift for languages that lets her work in PT, EN, ES, FR and DE. The gym is her ritual of consistency.
Executive Coach certified in Clean Coaching, working in FR and EN. Photography is his other way of looking at the world.
Executive Coach certified in NLP, positive psychology and emotional coaching, working in ES and EN. Passionate about theater.
ACC Executive Coach (ICF), Sarah works in FR, EN, IT and GSW. Hiking is her favorite activity.
Gallup Strength Coach, Andy works in Korean and English. Fascinated by technology.
Professional Coach and PCM Trainer, Stéphane works in French. His curiosity to discover the world defines him, in both his personal and professional life.
PCC Executive Coach (ICF), Team Coach and NLP expert, certified in Situational Leadership. Montana works in ZHH, CN and EN. In her free time, she relaxes with oil painting.
ACC Executive Coach (ICF) and CPCC, trained in positive intelligence. Alex works in EN and ES, and in his free time you’ll find him cycling or backpacking.
Specialist in sales strategy, team management and retail, Executive Coach, working in Chinese and English. Her passion? Hiking and culture.
Executive Coach certified by HEC Paris, Jean works in FR and EN. Sailing is his favorite sport.
Adrien joined CapKelenn after several years in Retail and tech in Dublin as a B2B Account Executive, and a year traveling the world by hitchhiking. Also trilingual, he now drives CapKelenn’s commercial development while training as a coach, guided by the same conviction that led his parents to build the company: that human leadership is learned in the field first.
Ksenia Lazaryan, an ACC coach and MBTI expert, makes sure every organization lives the service excellence CapKelenn preaches, with the same refinement she once coached in luxury hospitality.
She works in English, French and Spanish, and is fascinated by technology.
CapKelenn is a family-run boutique company that operates worldwide. We specialize in transforming sales leadership. We are not a consulting firm, coaching agency or e-learning platform. We are a team of professionals who have already worked in sales, managed teams, and lived with the pressure of KPIs before we became certified as executive coaches.
This makes us doubly legitimate to train your teams, as we are salespeople, managers and coaches rolled into one. We use a proprietary ICF-approved methodology, the CapKelenn Sales & Retail Coaching method®, that builds Manager Coaches through emotional intelligence, work to a clear method, and real support in the team.
Whether you want to develop a B2B sales team or transform a network of stores, there is a coach in our community who already knows your market, language and daily challenges.
Our Japanese coaches are trained in the country with the most refined culture of customer service.
We provide coaching in German for B2B teams and distribution networks in one of the most demanding markets in Europe.
Our coaches in European Portuguese have deep knowledge of the Iberian market and its connections with the Brazilian market.
This is the head office of CapKelenn and where we design our programs for the Iberian Peninsula and Latin America.
Our French coaches are experts in the luxury, cosmetics and French supermarket sectors.
These coaches specialize in the sectors for which Italy is famous, and where the selling ceremony is an integral part of brand identity.
We run programs in Arabic and English for the luxury and premium retail sectors, which are rapidly expanding in the Middle East.
Our Korean coaches are specialists in a market that has a refined sense of innovation, customer experience and attention to detail.
Our local coaches run programs in Cantonese and English for sales teams in the luxury and retail sectors in the financial hub of Asia.
Our bilingual, multicultural coaches operate in the most competitive consumer market on the planet.
Our programs in Mandarin are designed for teams operating in one of the world’s most complex and fast-changing markets.
This is our center of operations for all programs deployed in Spanish throughout Latin America, where we also have a deep awareness of local culture.
There’s a big difference between translating a coaching program and adapting it to the people, culture and operational reality of each market. Our coaches are not outside observers — they are professionals from the world of sales and retail who have become certified coaches. This is why our coaching and training is as impactful in Paris and Tokyo as it is in Mexico and Dubai. The issue isn’t language. It’s legitimacy.
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
LOREM IPSUM
Profesional con efecto multiplicador sobre el equipo e impacto profundo sobre los resultados
