Amplify your transformation with ideas, insights and resources for leaders who never stop growing

Besides our coaching and training programs, we have developed a database of knowledge and resources based on the day-to-day of sales and retail experts. This blog is where we share what we are learning as we work with managers, regional directors and sales teams across 5 continents. All so that you can keep learning after coaching ends.

ARTICLES

Insights from the field for leaders who want practical learning

Every piece of content we write began as a conversation with a manager who was stuck, with a team that was demotivated or with an organization that needed a fresh perspective. We write so that our readers don’t just think differently, but act differently — starting today.

Traffic doesn’t depend on me

"Traffic doesn’t depend on me!" – A common phrase in retail, but what about what you can control? I am...

Our 10 Levers for Sales Excellence in 2026

Discover the 10 Sales Coaching beliefs that drive profitability: from the power of AI to the 8C methodology....

Coaching: How to handle unexpected situations in training sessions

From language barriers to critical logistics: 5 real-life training cases. Share your experience and let’s connect with professionals....

A path of leadership, resilience and inspiration

Pierre Tarance: a lesson in leadership and resilience at the Grand Trail. 100 runners united to create a world where...

Coaching and Retail

Discover how professional coaching can transform retail networks. Watch the replay of our Procos webinar....

Has AI killed professional coaching?

While ChatGPT can ask powerful questions, true coaching thrives on human connection: empathy, emotional resonance, and authentic dialogue....

White papers and downloadable resources — come away with structured knowledge

Get your hands on practical guides, methodological frameworks and insights on the challenges that are keeping sales leaders up at night. Download, share and use them as a springboard for the conversations your organization needs to have.

Retail Coaching : CHAPTER 1

What does retail have to do with coaching and NLP?

The Connected Salesperson:
CHAPTER 11

16 personality types in retail - Gamification

2 books are changing how the world manages sales teams

Written by those in the field, read around the world.

Our methodology is rooted in observation. We spent years visiting customers, walking into stores, sitting down with overwhelmed managers, and listening to salespeople who were doing their best but felt invisible. This accumulated experience led to 2 books that have now become references for thousands of sales leaders the world over.

Retail Coaching.
Boost Sales Performance by Elevating Salespersons

What separates a salesperson doing the bare minimum from a salesperson who brings in repeat customers? Benoit Mahé found an answer to this question at the intersection of professional coaching, NLP and the smart use of KPIs. And he has turned that answer into a proven methodology that is transforming store interactions into a memorable experience for customers and salespeople alike.

The Connected Salesperson:
Restoring the Boulangerie Smile in the Omnichannel Era

There’s something in the smile of your regular baker that no e-commerce platform has managed to replicate: the warmth of someone who knows you, listens to you, and recommends something you didn’t yet know you needed. Benoit Mahé has woven his book around this metaphor from his TEDx talk. He explains how, despite the tendency by modern businesses to separate the 2, sales and emotion can work together.

Amplify your transformation with ideas, insights and resources for leaders who never stop growing

ARTICLES

Insights from the field for leaders who want practical learning

Traffic doesn’t depend on me

Our 10 Levers for Sales Excellence in 2026

Coaching: How to handle unexpected situations in training sessions

A path of leadership, resilience and inspiration

Coaching and Retail

Has AI killed professional coaching?

White papers and downloadable resources — come away with structured knowledge

Retail Coaching : CHAPTER 1

The Connected Salesperson: CHAPTER 11

2 books are changing how the world manages sales teams

Retail Coaching. Boost Sales Performance by Elevating Salespersons

The Connected Salesperson: Restoring the Boulangerie Smile in the Omnichannel Era

Tangible results for our clients — discover how the CapKelenn methodology is transforming organizations from within

Find out more about the founders

Interview Viviane Huido & Benoit FR

Interview reflexiva con Benoit Mahé FR

Invité del Talent Show de Retail Leaders Francia

Global Retail Conference ENG

Entrevista Radio

TEDx Benoit Mahé – Le sourire de la boulangère

Book launch by Benoit Mahé:

El vendedor Conectado (solo ESP)

Le vendeur connecté FR * ENG * GER

Editor DUNOD interviene en lanzamiento del libro Vendedor Conectado en Paris

Lanzamiento Retail Coaching ESP

Asia, the Middle East and America – CapKelenn Coaches

Meet with Alex Ojeda, Coach CapKelenn PCC ICF from USA

Meet with Chamseddine Othmane, Coach CapKelenn PCC ICF Middle east

Topics

How to coach in call centers or Digital Service Centers? Interview with Gordana, coach CapKelenn

¿Puede el comercio familiar en comarcas rurales resurgir gracias al Retail Coaching?

Les 12 caractéristiques d’un vendeur connecté par Benoit Mahé

Bad at maths?

What is the market saying?

El mayor influencer LinkedIn en español

Entrevista con Jaume Miquel, CEO de TENDAM

The CapKelenn anthem

El himno CapKelenn, co-escrito por todos los coaches en 4 idiomas

Making of de la co-creación del himno CapKelenn entre todos los coaches

Sephora – In-store leadership enhances the customer experience

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ZEGNA

Brunello Cucinelli

Van Cleef & Arpels

Louis Vuitton

Gucci

LOEWE

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Roche Bobois

Porcelanosa

Schmidt

BigMat

Castorama

Leroy Merlin

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Intermarché

McDonald’s

Cencosud

La Sirena

Ginos

Castilla Termal

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Avril

Sephora

Alain Afflelou

Yves Rocher

L’Occitane

Bottega Verde

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CashConverters

METRO

Compass

El Corte Inglés

Makro

Merck

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Pandora

The Connected Salesperson:
CHAPTER 11

Retail Coaching.
Boost Sales Performance by Elevating Salespersons

The Connected Salesperson:
Restoring the Boulangerie Smile in the Omnichannel Era

**Le vendeur connecté FR * ENG * GER**