- Global reach — program launched with in-house trainers, then extended to the entire retail organization worldwide
- Tailored to the brand — adapted to Loewe Parfums’ DNA, KPIs and retail behaviors
- From operations to inspiration — coaching shifts the focus — from solving problems to spotting opportunities, from giving answers to asking the right questions
- Immediate application — teams apply what they learn from day one of training
“Retail coaching is a strategic move to become a retail-centered organization, where retail experience and people in store are really at the center of whatever we do.”
— Azzurra Eydallin, WW Retail Director, Loewe
A key figure
In the Polanco store (Mexico), Marcelo achieved +7% sales vs the previous year, above the market average, by focusing on raising the average price.
