- Strategic transformation — an automotive market in the middle of transformation, where customer experience matters more than ever
- Relational skills — the program focuses on the skills sales teams need today
- A dealer action plan — every participating dealer leaves with a concrete action plan for their sales team
CapKelenn designed a Sales Coaching program for the sales teams of Fiat and Alfa Romeo dealers — building the role of sales coach within every dealership.
“Our dealers need room to think, to fuel their thinking and to challenge themselves: they were looking for inspiration to lead their teams. CapKelenn’s training gives them exactly that.”
— Alberto López Romero, Dealer Network Development & Training, Stellantis Spain
“A car dealer faces challenges today that didn’t exist ten years ago: the electric car has changed the way we sell, and customers arrive far better informed and far more demanding than before. In this context, empowering, motivating and growing the sales team becomes the real underlying challenge. That’s where CapKelenn’s interventions — in training as much as at conventions — make the difference: they bring a different perspective on the sales manager’s role, and have helped us adapt our teams to this new reality.”
— Javier Jiménez Martín, Fiat, Alfa Romeo and other brands Dealer
