Metro – Makro

Cristina Pascari, global talent management director at METRO, says it clearly: The Coaching for Performance program was designed with a very clear objective in mind, and that was to be extremely relevant for the business.

1,000 leaders certified in Coaching For Performance — Sales Force Leaders, Sales Managers, Store Directors and Regional Directors
Global reach — program rolled out from METRO AG’s Düsseldorf headquarters to the entire METRO and MAKRO world, in every language
A genuine coaching culture — sales dashboards, real cases and hands-on practice built into leaders’ daily routines

Cristina Pascari

Global Head of Sales Force Talent Management & Learning, METRO AG, Düsseldorf

“The Coaching for Performance program is a valuable enabler for our Sales Force. Its structured blend of professional coaching and hands-on training helps to accelerate performance, strengthen engagement, and build lasting capabilities across teams, markets, and languages. We appreciate the program’s consistent quality and its strong contribution to developing our people and supporting our commercial effectiveness.”

“Designed with one clear objective: to be highly relevant to the business. The programme integrated sales dashboards, real life case studies, and practical applications directly aligned with the daily responsibilities of our leaders.”

— METRO/MAKRO

“Today we have a methodology we can rely on, and that’s incredibly powerful.”

— Julie Bouteloup, Store Director, METRO France (graduation ceremony)

Related Success Stories

Compass Group

At Compass Group, CapKelenn supported 45 executives — Area Managers, Sales Leaders and Controllers — in their commercial effectiveness.

Cecobi

Cecobi, the Basque Country’s chamber of commerce, decided to offer Retail Coaching certification as a gift to businesses in the Encartaciones region. For many family-run retailers, that is exactly what it was: a gift.