- 15 years of collaboration —
- Across the entire network — company-owned stores and franchises alike
- Certifications — for Sales Directors, Sales Delegates, Regional Directors, and Store Managers
“In just three months we applied the Retail Coaching process, and every delegate could see their results at every visit, every interaction. We built in HR tools — how to resolve conflicts, how to talk to teams, how to follow up — and sales tools, with the extraordinary growth model, which let us build a company-wide dashboard. It allowed us to outdo ourselves.”
— Eva Ivars, General Manager, Alain Afflelou Spain
“CapKelenn brought real know-how, follow-up, and a continuous, highly personal involvement, tailored to each of us. CapKelenn goes into the detail. Retail is detail.”
— Eva Ivars, General Manager, Alain Afflelou
“We worked at every level, in company-owned stores just as much as in franchises.”
— Olivier Guiter, General Manager, Alain Afflelou Opticians
A key figure
After launching a retail game, one participant increased her average ticket by +24.1% vs the previous year; another went from –10% in September to +9% in October.
