For Tea Shop, the main objective was clear: sales. But the program went further, giving regional directors new tools and, above all, the discipline of integrating coaching into everyday life, at every level, down to the store.
- Coaching at every level — from senior management down to store staff
- More confidence in the team — sales supervisors gain confidence in their own work
- A follow-up discipline — monthly coaching meetings at every level of the company
- New management tools — new methods for tracking sales and budget
“It has helped us to see our daily job with new eyes. We learned how to integrate coaching in our daily process, through all the levels in the company, down to the shops.”
— Per Sundmalm, CEO, Tea Shop
