Roche Bobois

Shared commercial excellence across three continents through Retail Coaching. A common methodology for developing salespeople and managers in highly demanding international markets.

Co-development of the sales method — built together with the teams, plus in-field training for the entire sales and management workforce
Retail Coaching certification — for Country Managers
Multi-continental — rolled out across Europe, the Americas and Africa, in French, English, German and Spanish
Every level — from salespeople to managers, turned into genuine coaches for their teams
Quarterly executive coaching — ongoing follow-up with the commercial leadership
Measurable results — up to 20% improvement after training

“Roche Bobois’s challenge was to set up an ongoing training program for all our sales teams. Being an excellent salesperson isn’t necessarily innate — it can be developed. CapKelenn helped us open our minds: a real wake-up call within our teams, with commercial excellence for salespeople, and a genuine transformation into coaches for managers.”

— Pierre Tizzani, Commercial Director Europe, Roche Bobois

“The way you implemented the training as a coach, giving us options at every moment… it was beautifully structured without feeling very formal, but being very engaging and motivating.”

— Lorraine & Martina, Store Managers, Roche Bobois (Los Angeles / Costa Mesa, California)

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