Can a pharmacist become their team’s coach? PharmaCoaching, the program CapKelenn adapted from Retail Coaching for the world of pharmacy, proves that they can: from dispensing medication to growing the business, from expert pharmacist to Leader Coach.
- +1,000 pharmacists — reached through CapKelenn’s PharmaCoaching program
- From dispenser to seller — the pharmacist moves from dispensing medication to growing the business, drawing on their team
- Dashboard — for the first time, the pharmacist genuinely controls their team’s sales, particularly in over-the-counter products
- Adapted to the environment — the same techniques used by multinationals, simplified for a close-knit, community-based setting like the pharmacy
“For us, the success lies in the fact that CapKelenn managed to simplify the process as much as possible, so pharmacists could understand it and start applying it right away. This program supports a trend that matters a great deal to us: pharmacists moving from dispensing to selling.”
— José Manuel Deblas, MultiChannel Manager, L’Oréal Active
