We transform managers into leaders who inspire their teams to sell — and make a lasting impact on your bottom line.

We embed professional coaching in the day-to-day of your teams. Get tangible results with a certified methodology that’s been field-tested.

SUCCESS STORIES

Louis Vuitton

With 950 leaders certified across all 5 continents, Louis Vuitton’s partnership with CapKelenn is one of the most ambitious coaching projects ever seen in the luxury sector.

Loewe

For Azzurra Eydallin, WW Retail Director at Loewe Perfumes, retail coaching is a strategic decision: placing the in-store experience and people at the heart of everything.

Palacio de Hierro

At Palacio de Hierro, the certification was extended to all levels of its flagship store in Polanco — the “Palace of Palaces” — including managers, assistant managers, Service Executives, and Department Heads. The most visible result: an 11% increase in average transaction value.

Pandora

Pandora chose CapKelenn for three reasons: a partner that truly understood the retail environment and could tailor the content to the reality of its stores; an international partner capable of training five trainers from three countries by combining a joint session in Spanish with individual coaching in each participant’s native language; and the highest possible standard, backed by ICF accreditation.

SMCP

At SMCP, CapKelenn certified 137 regional and sales directors across two levels of Sales & Retail Coaching (French, English and German), combining training, a keynote at the group’s annual convention and team-building activities.

Aristocrazy

Four years ago, Aristocrazy underwent a cultural transformation, restructuring its retail operations into regional areas to provide closer support to its store managers and build high-performing teams focused on sales growth.

Tendam

Ramón Amorós, HR director of the Tendam Group, understood exactly what the problem was as soon as he arrived. It wasn’t that the sales figures were off, but that something deeper had been lost.

Lacoste

The strong point of our work for Lacoste Iberia was how accurately we tailored it to the client. Laura Santana Mondéjar, HRBP

Compass Group

At Compass Group, CapKelenn supported 45 executives — Area Managers, Sales Leaders and Controllers — in their commercial effectiveness.

Metro – Makro

Cristina Pascari, global talent management director at METRO, says it clearly: The Coaching for Performance program was designed with a very clear objective in mind, and that was to be extremely relevant for the business.

Cecobi

Cecobi, the Basque Country’s chamber of commerce, decided to offer Retail Coaching certification as a gift to businesses in the Encartaciones region. For many family-run retailers, that is exactly what it was: a gift.

L’Oréal

Can a pharmacist become their team’s coach? PharmaCoaching, the program CapKelenn adapted from Retail Coaching for the world of pharmacy, proves that they can: from dispensing medication to growing the business, from expert pharmacist to Leader Coach.

Sephora

At Sephora, CapKelenn designed a training and coaching program centered on Flagship store directors, with direct support for teams on the sales floor and plenary keynote sessions at the brand’s annual convention.

Alain Afflelou

What stood out for Olivier Guiter, the general director of Afflelou Optics Spain, was how our program instilled a sense of coherence across the organization.

Schmidt

Eleven years of strategic collaboration make Schmidt one of CapKelenn’s longest-standing partnerships: initial project sales training for every new kitchen salesperson and Retail Coaching certification for the store owners themselves.

Roche Bobois

Shared commercial excellence across three continents through Retail Coaching. A common methodology for developing salespeople and managers in highly demanding international markets.

Porcelanosa

Porcelanosa wanted much more than training: a culture change, where employees know their goals, embrace the company’s vision, and feel proud to represent it.

McDonald’s

The program certified both managers and assistant managers from the most prominent restaurants, as well as McOpCo Operations Consultants and the Operations Management team—fostering a culture of hospitality.

La Sirena

A book and a conference can change everything. Balance a careful method with a renewed sense of joy, hit the next level, and adapt to your market.

Tea Shop

For Tea Shop, the main objective was clear: sales. But the program went further, giving regional directors new tools and, above all, the discipline of integrating coaching into everyday life, at every level, down to the store.

Castilla Termal

At Castilla Termal, the challenge was not to teach hospitality—it was to help an already experienced team unlock its full potential: turning every stay into a unique and unparalleled experience, while giving each hotel and spa the freedom to preserve its own style within a shared brand policy.

Stellantis · Fiat · Alfa Romeo

Together with Alberto López Romero, Dealer Network Development & Training at Stellantis Spain, CapKelenn designed a Sales Coaching program for the sales teams at Fiat and Alfa Romeo dealerships—developing the role of sales coach within each dealership.

Snap-on

Snap-on supports automotive manufacturers with management processes and systems. But operational excellence is not enough: its clients’ sales teams also need the approach and techniques of professional coaching to lead their dealership networks effectively.

Orange

Diana Carpio, Owned Store Director “Finally, a training course I can put into action right now. This is super practical! […] No one has ever understood the challenges I’m facing in my business and team quite like this!”

SFR

While restructuring, SFR needed more than just a training course. They needed a cultural bond that could unite teams from different backgrounds who had been through tough situations.

Sales and retail professionals certified
to Sales & Retail Coaching Level 1©

One-on-one sessions
Thousands of hours of live, personalized coaching in the field

Sales forces and retail
teams transformed Global brands
trust us to harmonize
their sales culture

0 +

languages spoken, 26 accredited coaches International, multicultural teams ensure the same level of coaching wherever you are in the world

THEY TRUST US

ZEGNA

Brunello Cucinelli

Van Cleef & Arpels

Louis Vuitton

Gucci

LOEWE

Dolce & Gabbana

Hermès

Pandora

Zara

Lacoste

Women’secret

Sandro

Claudie Pierlot

Fursac

Gérard Darel

Springfield

Cortefiel

Pedro del Hierro

Primark

Pepe Jeans

Tommy Hilfiger

Hackett

CashConverters

METRO

Compass

El Corte Inglés

Makro

Merck

Pro à Pro

Classic Fine Foods

Hawa

Carmila

Santander

Sabadell

Allianz

Kodak

Papelería Carlin

Avril

Sephora

Alain Afflelou

Yves Rocher

L’Occitane

Bottega Verde

L’Oréal

Equivalenza

Opticalia

General Óptica

MásVisión

MiÓptico

Roche Bobois

Porcelanosa

Schmidt

BigMat

Castorama

Leroy Merlin

Hilti

Easy

Padel Pinturas

Vert Loisirs

KA Internacional

Intermarché

McDonald’s

Cencosud

La Sirena

Ginos

Castilla Termal

L’Antique

Tea Shop

Nespresso

Lindt

Larnicol

Réauté

7-Eleven

Naville Distribution

Pressto

Fiat

Alfa Romeo

Iveco

Jeep

Dafy

Orange

SFR

Worten

TESTIMONIALS

A sales force doesn’t get transformed by accident

Discover what directors, managers and teams from global brands are saying on LinkedIn about their experience with the CapKelenn methodology. Unscripted and unfiltered.

« An incredible journey through Retail Performance Coaching at Louis Vuitton, thanks to CapKelenn! »

Testimonial from Gianluca Stincone, Retail Learning Manager

Louis Vuitton certified 950 managers in Retail Coaching to install a coaching culture worldwide.

« Coaching for Performance isn't just theory; it's coaching applied through concrete tools for commercial leadership »

Testimonio de METRO / MAKRO Corporate

METRO already certified more tan 1.000 Sales Force leaders & Area Managers.

« What an inspiring training for our sales and Customer loyalty team! »

Soraya Fernandez González, COMPASS Group

Pre- and post-process team building with 45 executives. Annual rate increase negotiations for the corporate, hospital, residential care, and school sectors.

« Super program developing Retail Coaches! »

Hélène Saladin – Retail Training Manager at SMCP

With our Sales & Retail Coaching Fundamentals and Sustainable Performance (levels 1 and 2), SMCP certified 137 regional directors and salespeople.

Testimonial from Cristina Pascari, Director of Global Talent Management

METRO certified 1,000 leaders in Sales Coaching across 5 countries, with one shared sales and coaching culture.

Testimonial from Laura Santana Mondéjar, HRBP at Lacoste Iberia

Lacoste certified 32 regional directors in Retail Coaching to improve the productivity of its points of sale.

Through coaching, we align employee experience with desired customer experience to send your KPIs skyward

/10
satisfaction student

NPS
participant satisfaction rating

sectors in
B2B and B2C

In business since

certified coaches around the world

VIDEO TESTIMONIALS

Hear what others have to say about our methodology

Store managers, training managers and regional directors from some of the most prestigious brands in the world speak in these videos about their transformation with the CapKelenn methodology.

Orange – How Retail Coaching Transforms Store Leadership

How can Store Managers successfully balance commercial performance with people development? In this testimonial, Diana Carpio, Own Store Director at Orange Spain, explains how CapKelenn’s Retail Coaching programme has helped her develop a practical coaching leadership style for everyday retail management.

Pandora – Virginie Rochard I Sales Training Manager Western Europe

Loewe – How Retail Coaching by CapKelenn Transforms Store Leadership Worldwide

Azzurra Eydallin, WW Retail Director | How do you move from giving answers to asking the right questions to build high-performing retail teams? In this testimonial, Azzurra Eydallin, WW Retail Director at Loewe, shares how CapKelenn’s Retail Coaching programme has helped Loewe put the store at the center of everything they do, moving toward a […]

Padel Pinturas – Eight heads are better than one

Eight regional directors at Padel Pinturas certified to our Retail Coaching program. They now have dashboards and management rituals and feel secure in their management.

Porcelanosa – Certified its B2B sales force

We coached their directors to become sales leaders, and now they are equipping their B2B teams to sell to architects and builders

La Sirena – A book and a conference can change everything

Balance a careful method with a renewed sense of joy, hit the next level, and adapt to your market.

Sephora – In-store leadership enhances the customer experience

Their flagship directors were coached to manage their teams with confidence and a process.

Alain Afflelou – Unify a sales force through management rituals

Their chain stores and franchises now share the same culture of guidance and results.

Gocco – Now the whole team is speaking the same language

Transform complex processes into simple workflows that everyone understands and follows

Your organization already has the potential. Our methodology turns that potential into lasting results.

We design sales leadership programs that can transform the culture of your network no matter where you do business in the world. Because we believe that better team engagement, more intelligent leadership and happier clients are not just business goals — they're a way of contributing to a better world.

TOKYO

Our Japanese coaches are trained in the country with the most refined culture of customer service.

Berlin

We provide coaching in German for B2B teams and distribution networks in one of the most demanding markets in Europe.

LISBON

Our coaches in European Portuguese have deep knowledge of the Iberian market and its connections with the Brazilian market.

MADRID

This is the head office of CapKelenn and where we design our programs for the Iberian Peninsula and Latin America.

PARIS

Our French coaches are experts in the luxury, cosmetics and French supermarket sectors.

Milan

These coaches specialize in the sectors for which Italy is famous, and where the selling ceremony is an integral part of brand identity.

Dubai

We run programs in Arabic and English for the luxury and premium retail sectors, which are rapidly expanding in the Middle East.

SEOUL

Our Korean coaches are specialists in a market that has a refined sense of innovation, customer experience and attention to detail.

Hong Kong

Our local coaches run programs in Cantonese and English for sales teams in the luxury and retail sectors in the financial hub of Asia.

Los Angeles

Our bilingual, multicultural coaches operate in the most competitive consumer market on the planet.

Shanghai

Our programs in Mandarin are designed for teams operating in one of the world’s most complex and fast-changing markets.

MEXICO

This is our center of operations for all programs deployed in Spanish throughout Latin America, where we also have a deep awareness of local culture.

Every great transformation begins with a brave conversation. And at CapKelenn, we specialize in great conversations. With our help, let’s nurture your people. Discover the immediate impact of our methodology on the performance of your teams.