For us at CapKelenn, commerce is more than ever alive in digital world and represents the essence of local social life where personal relationships are forged between economic actors and members of the community

Why CapKelenn? What does CapKelenn mean? In Breton language, “Cap” means “course” in nautical terms and “Kelenn” means “to teach”. We set the course to teach the competences necessary for the success of each company and we learn to set the course, and each employee contributes to this course, from her/his own commitment.

We guide businesses to transform their employees into leaders capable of navigating any storm with teamwork, resources and tools that allow them to enjoy the journey.

Founding partners


Co-founder of CapKelenn

BENOIT MAHÉ , Executive MBA graduated from IE Business School, MCC Coach, Master in NLP and certified in MBTI. He is also the author of the books “Retail Coaching” and “The Connected Seller” and is an international speaker. Franco-Spanish with a global mindset, Benoit started in the exciting world of sales at the age of 16 selling flowers at the popular market in his hometown of Vannes (France) for summer income. At 24, he was managing 12 stores of the Kodak Express chain with 80 employees in Chile. At the age of 32, he managed the chain’s 8,500 stores in Europe and at 38, after a year of personal and professional transformation, thanks to professional coaching and NLP, he launched CapKelenn. On a more personal level, Benoit runs the marathon in 2h57, sings in choirs and is the proud father of 3 children.

Habla: ES, FR (nativo), EN

Executive Coach MCC por ICF

Viviane Huido

Co-founder of CapKelenn

Viviane Huido, Spanish by birth, French by nationality and British by education, has traveled and worked in multinationals in the retail sector in different countries for more than 20 years. A customer who loves bargain shops, she is very sensitive to the customer experience in stores and online. In the middle of her working life, Viviane trained as an executive coach and ICF team coach and in NLP. At CapKelenn, Viviane pilots the operational, pedagogical and administrative direction, in constant interaction with clients and trainers-coaches. His passion: travel and family reunions!

Speaks: ES, FR, EN (native)

Executive Coach PCC by ICF, Practioner in NLP, Team Coaching

Our Accredited Coaches

Our vision and mission

“We coach people in Sales& Retail to contribute to a better world”. Better world for employees, better world for customers and better world for shareholders. We are supported by our long professional trajectory as executive and certified coaches. We put our heart in providing companies with the necessary training and coaching to achieve their goals. Crossing an ocean is not only achieved through a good physical preparation, but also a great mental preparation and self-confidence.

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    Experience and long professional career

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    Confident and trained teams

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    Goal achievement and job satisfaction

How can we help you?

If you want to live the CapKelenn experience

Contact us now and share your main challenges!