{"id":9481,"date":"2025-05-08T15:06:20","date_gmt":"2025-05-08T15:06:20","guid":{"rendered":"https:\/\/www.capkelenn.com\/blog-fr\/information\/informe-global-powers-of-retailing-2025-de-deloitte\/"},"modified":"2025-12-04T15:11:53","modified_gmt":"2025-12-04T15:11:53","slug":"informe-global-powers-of-retailing-2025-de-deloitte","status":"publish","type":"post","link":"https:\/\/www.capkelenn.com\/fr\/blog-fr\/informe-global-powers-of-retailing-2025-de-deloitte\/","title":{"rendered":"Rapport Global Powers of Retailing 2025 de Deloitte"},"content":{"rendered":"<p>[vc_row full_width=\u00a0\u00bbstretch_row_content_no_spaces\u00a0\u00bb el_class=\u00a0\u00bbcabecera-post-blog\u00a0\u00bb][vc_column][vc_single_image source=\u00a0\u00bbfeatured_image\u00a0\u00bb img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_custom_heading source=\u00a0\u00bbpost_title\u00a0\u00bb font_container=\u00a0\u00bbtag:h1|text_align:left\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb el_class=\u00a0\u00bbcolor-blanco\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a21426050dc7\" data-id=\"6a21426050dc7\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row gap=\u00a0\u00bb35&Prime;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: justify;\"><\/h2>\n<p>&nbsp;<\/p>\n<p>Le rapport\u00a0<em>Global Powers of Retailing 2025<\/em>\u00a0de Deloitte met en lumi\u00e8re des tendances fortes qui redessinent notre secteur.<\/p>\n<ul>\n<li>USA: 7 des 10 plus grands distributeurs mondiaux sont am\u00e9ricains.<\/li>\n<li>DE: Seuls Lidl et Aldi portent les couleurs europ\u00e9ennes dans ce cercle ferm\u00e9.<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Parmi les 250 premiers, les entreprises sont pr\u00e9sentes en moyenne dans 13 pays. Et ce n\u2019est pas qu\u2019une question de logistique : il s\u2019agit de diffuser une\u00a0<strong>culture<\/strong>, un\u00a0<strong>leadership<\/strong>\u00a0et une\u00a0<strong>performance<\/strong>\u00a0\u00e0 l\u2019international.<\/p>\n<p>L\u2019avenir est r\u00e9solument digital :<\/p>\n<ul>\n<li>98 % des retailers pr\u00e9voient d\u2019investir dans l\u2019IA g\u00e9n\u00e9rative.<\/li>\n<\/ul>\n<p>De la recommandation produit \u00e0 l\u2019efficacit\u00e9 op\u00e9rationnelle, en passant par des exp\u00e9riences immersives en magasin, l\u2019IA est partout.<\/p>\n<p>Mais un \u00e9l\u00e9ment essentiel n\u2019est \u00e9voqu\u00e9 qu\u2019en filigrane: Les\u00a0<strong>\u00e9quipes humaines<\/strong>.<\/p>\n<p>Pourquoi tant de rapports de r\u00e9f\u00e9rence continuent-ils \u00e0 consid\u00e9rer le\u00a0<strong>talent retail<\/strong> comme un co\u00fbt ou un simple accessoire, plut\u00f4t que comme le\u00a0<strong>levier strat\u00e9gique de croissance durable<\/strong>\u00a0?<\/p>\n<p>Nous avons prouv\u00e9 qu\u2019ancrer une culture de coaching avec une m\u00e9thode de vente structur\u00e9e \u2014 localement ou \u00e0 l\u2019\u00e9chelle internationale \u2014 alimente la strat\u00e9gie comp\u00e9titive, renforce la fid\u00e9lisation des talents et enrichit l\u2019exp\u00e9rience client.<\/p>\n<p>Car QUI&#8230; parle au client? fait vivre la marque? peut d\u00e9passer les pr\u00e9visions de chiffre d\u2019affaires ?<\/p>\n<p>Vos vendeurs.<\/p>\n<p>C\u2019est ce que j\u2019appelle \u201cl\u2019\u00e9lasticit\u00e9 financi\u00e8re de la vente\u201d.<\/p>\n<p>Au lieu de voir les \u00e9carts de KPI entre boutiques ou r\u00e9gions comme de la \u00ab\u00a0mauvaise gestion\u00a0\u00bb, voyons-les comme des\u00a0<strong>r\u00e9serves de productivit\u00e9 inexploit\u00e9es<\/strong>. Un \u00ab\u00a0potentiel\u00a0\u00bb, comme dans le sport.<\/p>\n<p>Oui, le rapport parle d\u2019\u201cexp\u00e9rience\u201d \u2014 via r\u00e9alit\u00e9 mixte, IoT, blockchain, m\u00e9tavers, AR\/VR\u2026 Mais qui donne vie \u00e0 ces exp\u00e9riences?<\/p>\n<p>Ce sont les \u00e9quipes retail.<\/p>\n<ul>\n<li>L\u2019exp\u00e9rience collaborateur s\u2019\u00e9panouit sous un leadership \u00e9motionnellement intelligent : les Retail Coaches.<\/li>\n<li>L\u2019exp\u00e9rience client atteint son plein potentiel quand les vendeurs sont pr\u00e9par\u00e9s, responsabilis\u00e9s, et reconnus.<\/li>\n<\/ul>\n<p>Dans un monde d\u2019algorithmes, l\u2019intelligence \u00e9motionnelle est un\u00a0<strong>atout strat\u00e9gique<\/strong>.<\/p>\n<p>N\u2019oublions pas : derri\u00e8re chaque KPI, chaque outil d\u2019IA, chaque visite en boutique\u2026\u00a0<strong>il y a un humain qui cr\u00e9e de la valeur.<\/strong><\/p>\n<p>D\u00e9couvrir le rapport complet:<a href=\"https:\/\/lnkd.in\/dsNpKa5m\"> https:\/\/lnkd.in\/dsNpKa5m<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.capkelenn.com\/en\/\"><i><span style=\"font-weight: 400;\">www.capkelenn.com<\/span><\/i><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">info@capkelenn.com<\/span><\/i><\/p>\n<p style=\"text-align: right;\"><b>Benoit Mah\u00e9 &#8211; Fondateur de CapKelenn\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/www.capkelenn.com\/fr\/blog-fr\/informe-global-powers-of-retailing-2025-de-deloitte\/\" data-a2a-title=\"Rapport Global Powers of Retailing 2025 de Deloitte\"><a class=\"a2a_dd addtoany_no_icon addtoany_share_save addtoany_share\" href=\"https:\/\/www.addtoany.com\/share\">Partager des nouvelles<\/a><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le rapport Global Powers of Retailing 2025 de Deloitte met en lumi\u00e8re des tendances fortes qui redessinent notre secteur.<\/p>\n","protected":false},"author":3,"featured_media":9453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-9481","post","type-post","status-publish","format-standard","hentry","category-blog-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rapport Global Powers of Retailing 2025 de Deloitte | CapKelenn<\/title>\n<meta name=\"description\" content=\"Le rapport Global Powers of Retailing 2025 de Deloitte met en lumi\u00e8re des tendances fortes qui redessinent notre secteur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapport Global Powers of Retailing 2025 de Deloitte | CapKelenn\" \/>\n<meta property=\"og:description\" content=\"Le rapport Global Powers of Retailing 2025 de Deloitte met en lumi\u00e8re des tendances fortes qui redessinent notre secteur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/\" \/>\n<meta property=\"og:site_name\" content=\"CapKelenn\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T15:06:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T15:11:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capkelenn.com\/wp-content\/uploads\/2025\/05\/informe-deloitte.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1082\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lifting-ck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"lifting-ck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/\",\"url\":\"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/\",\"name\":\"Rapport Global Powers of Retailing 2025 de Deloitte | CapKelenn\",\"isPartOf\":{\"@id\":\"https:\/\/www.capkelenn.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capkelenn.com\/wp-content\/uploads\/2025\/05\/informe-deloitte.jpg\",\"datePublished\":\"2025-05-08T15:06:20+00:00\",\"dateModified\":\"2025-12-04T15:11:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.capkelenn.com\/#\/schema\/person\/50790cfc9b10c04f88388fb289603a04\"},\"description\":\"Le rapport Global Powers of Retailing 2025 de Deloitte met en lumi\u00e8re des tendances fortes qui redessinent notre secteur.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/#primaryimage\",\"url\":\"https:\/\/www.capkelenn.com\/wp-content\/uploads\/2025\/05\/informe-deloitte.jpg\",\"contentUrl\":\"https:\/\/www.capkelenn.com\/wp-content\/uploads\/2025\/05\/informe-deloitte.jpg\",\"width\":1920,\"height\":1082},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.capkelenn.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rapport Global Powers of Retailing 2025 de Deloitte\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capkelenn.com\/#website\",\"url\":\"https:\/\/www.capkelenn.com\/\",\"name\":\"CapKelenn\",\"description\":\"CapKelenn\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capkelenn.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capkelenn.com\/#\/schema\/person\/50790cfc9b10c04f88388fb289603a04\",\"name\":\"lifting-ck\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capkelenn.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a2efa8ea58e7a62d802db14ffa63446a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a2efa8ea58e7a62d802db14ffa63446a?s=96&d=mm&r=g\",\"caption\":\"lifting-ck\"},\"url\":\"https:\/\/www.capkelenn.com\/fr\/author\/lifting-ck\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rapport Global Powers of Retailing 2025 de Deloitte | CapKelenn","description":"Le rapport Global Powers of Retailing 2025 de Deloitte met en lumi\u00e8re des tendances fortes qui redessinent notre secteur.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/","og_locale":"fr_FR","og_type":"article","og_title":"Rapport Global Powers of Retailing 2025 de Deloitte | CapKelenn","og_description":"Le rapport Global Powers of Retailing 2025 de Deloitte met en lumi\u00e8re des tendances fortes qui redessinent notre secteur.","og_url":"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/","og_site_name":"CapKelenn","article_published_time":"2025-05-08T15:06:20+00:00","article_modified_time":"2025-12-04T15:11:53+00:00","og_image":[{"width":1920,"height":1082,"url":"https:\/\/www.capkelenn.com\/wp-content\/uploads\/2025\/05\/informe-deloitte.jpg","type":"image\/jpeg"}],"author":"lifting-ck","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"lifting-ck","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/","url":"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/","name":"Rapport Global Powers of Retailing 2025 de Deloitte | CapKelenn","isPartOf":{"@id":"https:\/\/www.capkelenn.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/#primaryimage"},"image":{"@id":"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capkelenn.com\/wp-content\/uploads\/2025\/05\/informe-deloitte.jpg","datePublished":"2025-05-08T15:06:20+00:00","dateModified":"2025-12-04T15:11:53+00:00","author":{"@id":"https:\/\/www.capkelenn.com\/#\/schema\/person\/50790cfc9b10c04f88388fb289603a04"},"description":"Le rapport Global Powers of Retailing 2025 de Deloitte met en lumi\u00e8re des tendances fortes qui redessinent notre secteur.","breadcrumb":{"@id":"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/#primaryimage","url":"https:\/\/www.capkelenn.com\/wp-content\/uploads\/2025\/05\/informe-deloitte.jpg","contentUrl":"https:\/\/www.capkelenn.com\/wp-content\/uploads\/2025\/05\/informe-deloitte.jpg","width":1920,"height":1082},{"@type":"BreadcrumbList","@id":"https:\/\/www.capkelenn.com\/blog\/informe-global-powers-of-retailing-2025-de-deloitte\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.capkelenn.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Rapport Global Powers of Retailing 2025 de Deloitte"}]},{"@type":"WebSite","@id":"https:\/\/www.capkelenn.com\/#website","url":"https:\/\/www.capkelenn.com\/","name":"CapKelenn","description":"CapKelenn","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capkelenn.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.capkelenn.com\/#\/schema\/person\/50790cfc9b10c04f88388fb289603a04","name":"lifting-ck","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capkelenn.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a2efa8ea58e7a62d802db14ffa63446a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a2efa8ea58e7a62d802db14ffa63446a?s=96&d=mm&r=g","caption":"lifting-ck"},"url":"https:\/\/www.capkelenn.com\/fr\/author\/lifting-ck\/"}]}},"_links":{"self":[{"href":"https:\/\/www.capkelenn.com\/fr\/wp-json\/wp\/v2\/posts\/9481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capkelenn.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capkelenn.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capkelenn.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capkelenn.com\/fr\/wp-json\/wp\/v2\/comments?post=9481"}],"version-history":[{"count":2,"href":"https:\/\/www.capkelenn.com\/fr\/wp-json\/wp\/v2\/posts\/9481\/revisions"}],"predecessor-version":[{"id":9483,"href":"https:\/\/www.capkelenn.com\/fr\/wp-json\/wp\/v2\/posts\/9481\/revisions\/9483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capkelenn.com\/fr\/wp-json\/wp\/v2\/media\/9453"}],"wp:attachment":[{"href":"https:\/\/www.capkelenn.com\/fr\/wp-json\/wp\/v2\/media?parent=9481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capkelenn.com\/fr\/wp-json\/wp\/v2\/categories?post=9481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capkelenn.com\/fr\/wp-json\/wp\/v2\/tags?post=9481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}