{"id":2608,"date":"2025-12-10T16:52:04","date_gmt":"2025-12-10T15:52:04","guid":{"rendered":"https:\/\/www.capkelenn.com\/2025\/12\/10\/la-pharmacie-de-mon-quartier\/"},"modified":"2026-07-27T12:21:21","modified_gmt":"2026-07-27T10:21:21","slug":"la-pharmacie-de-mon-quartier","status":"publish","type":"post","link":"https:\/\/www.capkelenn.com\/fr\/blog\/la-pharmacie-de-mon-quartier\/","title":{"rendered":"La pharmacie de mon quartier"},"content":{"rendered":"<h2><span style=\"color: #7fbccb;\"><strong>Une le\u00e7on de retail et de proximit\u00e9\u202f<\/strong><\/span><\/h2>\n<p data-start=\"94\" data-end=\"231\">Voici la pharmacie de mon quartier \u00e0 Madrid :<br data-start=\"139\" data-end=\"142\" \/>Jorge, le titulaire, Patricia, Rosal\u00eda\u2026 Ils sont incroyables. Toujours de bonne humeur.<\/p>\n<p data-start=\"233\" data-end=\"596\">Aujourd\u2019hui, j\u2019entre et Rosal\u00eda me salue :<br data-start=\"275\" data-end=\"278\" \/>\u2014 Quel plaisir de te voir, Benoit !<br data-start=\"313\" data-end=\"316\" \/>Nous discutons un peu et elle me raconte qu\u2019elle est nouvelle, qu\u2019elle remplace Vicenta (qui \u00e9tait charmante, de toujours, et qui est maintenant \u00e0 la retraite).<br data-start=\"476\" data-end=\"479\" \/>Je lui demande :<br data-start=\"495\" data-end=\"498\" \/>\u2014 Comment connais-tu mon pr\u00e9nom si tu ne m\u2019avais jamais vu ?<br data-start=\"558\" data-end=\"561\" \/>\u2014 Ah, c\u2019est gr\u00e2ce \u00e0 WhatsApp !<\/p>\n<p data-start=\"598\" data-end=\"810\">Alors\u2026 Vicenta part et arrive Rosal\u00eda, si attentive qu\u2019elle m\u00e9morise mon pr\u00e9nom et s\u2019entra\u00eene \u00e0 le prononcer avant m\u00eame de me rencontrer. Et tu imagines, \u201cBenoit\u201d n\u2019est pas si facile \u00e0 prononcer en espagnol .<\/p>\n<p data-start=\"812\" data-end=\"969\">Sa coll\u00e8gue Marta, l\u2019apr\u00e8s-midi, conna\u00eet d\u00e9j\u00e0 les histoires de mes enfants. Elle suit m\u00eame l\u2019un d\u2019eux sur Instagram dans ses aventures autour du monde !<\/p>\n<p data-start=\"971\" data-end=\"1051\">Parfois, pour parler de retail, on se sent oblig\u00e9 d\u2019utiliser des anglicismes :<\/p>\n<ul>\n<li data-start=\"1053\" data-end=\"1085\">Clienteling, Omnichannel, etc.<\/li>\n<\/ul>\n<p data-start=\"1087\" data-end=\"1147\">Mais cette pharmacie donne une v\u00e9ritable le\u00e7on de retail :<\/p>\n<ul data-start=\"1149\" data-end=\"1549\">\n<li data-start=\"1149\" data-end=\"1251\">\n<p data-start=\"1151\" data-end=\"1251\"><strong data-start=\"1151\" data-end=\"1168\">Clienteling :<\/strong> reconna\u00eetre son client et le faire se sentir unique, en boutique comme en ligne.<\/p>\n<\/li>\n<li data-start=\"1252\" data-end=\"1350\">\n<p data-start=\"1254\" data-end=\"1350\"><strong data-start=\"1254\" data-end=\"1265\">Vente :<\/strong> ce n\u2019est pas seulement une transaction, c\u2019est une relation qui dure dans le temps.<\/p>\n<\/li>\n<li data-start=\"1351\" data-end=\"1549\">\n<p data-start=\"1353\" data-end=\"1549\"><strong data-start=\"1353\" data-end=\"1368\">Omnicanal :<\/strong> il y a peu, j\u2019\u00e9tais absent quelques semaines et j\u2019avais besoin d\u2019un m\u00e9dicament. Nous avons r\u00e9solu le probl\u00e8me\u2026 via WhatsApp. Simple et agr\u00e9able.<br data-start=\"1513\" data-end=\"1516\" \/>Voil\u00e0 ce qu\u2019est l\u2019omnicanalit\u00e9.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1551\" data-end=\"1652\">Il y a 22 231 pharmacies en Espagne.<br data-start=\"1587\" data-end=\"1590\" \/>10\u202f% de la population passe dans une pharmacie chaque jour :<\/p>\n<p data-start=\"1654\" data-end=\"1726\">4 800 000 personnes conseill\u00e9es, \u00e9cout\u00e9es, rassur\u00e9es\u2026 chaque jour !<\/p>\n<p data-start=\"1728\" data-end=\"1928\">L\u2019attention et l\u2019enthousiasme des pharmaciens et des auxiliaires allument la flamme d\u2019une vie meilleure, jour apr\u00e8s jour. Et oui, cela influence l\u2019humeur du pays, des personnes \u00e2g\u00e9es\u2026 et de tous.<\/p>\n<p data-start=\"1930\" data-end=\"2100\">Beaucoup de commer\u00e7ants se plaignent du march\u00e9 du travail, des jeunes qui \u201cne veulent plus travailler\u201d, bla bla bla. Jorge, comme tous les propri\u00e9taires, a le d\u00e9fi de :<\/p>\n<ul data-start=\"2102\" data-end=\"2182\">\n<li data-start=\"2102\" data-end=\"2126\">\n<p data-start=\"2104\" data-end=\"2126\">trouver du personnel<\/p>\n<\/li>\n<li data-start=\"2127\" data-end=\"2140\">\n<p data-start=\"2129\" data-end=\"2140\">le former<\/p>\n<\/li>\n<li data-start=\"2141\" data-end=\"2157\">\n<p data-start=\"2143\" data-end=\"2157\">le fid\u00e9liser<\/p>\n<\/li>\n<li data-start=\"2158\" data-end=\"2182\">\n<p data-start=\"2160\" data-end=\"2182\">et\u2026 le garder motiv\u00e9<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2184\" data-end=\"2377\">Et il y parvient\u2026 avec brio. Dans cette pharmacie, chaque auxiliaire a sa personnalit\u00e9, son charme\u2026 et en m\u00eame temps, on ressent un trait commun, un caract\u00e8re particulier.<br data-start=\"2355\" data-end=\"2358\" \/>On appelle cela :<\/p>\n<ul data-start=\"2379\" data-end=\"2442\">\n<li data-start=\"2379\" data-end=\"2394\">\n<p data-start=\"2381\" data-end=\"2394\"><strong data-start=\"2381\" data-end=\"2392\">m\u00e9thode<\/strong><\/p>\n<\/li>\n<li data-start=\"2395\" data-end=\"2423\">\n<p data-start=\"2397\" data-end=\"2423\"><strong data-start=\"2397\" data-end=\"2421\">culture d\u2019entreprise<\/strong><\/p>\n<\/li>\n<li data-start=\"2424\" data-end=\"2442\">\n<p data-start=\"2426\" data-end=\"2442\"><strong data-start=\"2426\" data-end=\"2440\">leadership<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2444\" data-end=\"2633\">Moi, \u00e7a me fascine \u2014 plus seulement \u201cle sourire de ma boulang\u00e8re\u201d en France, mais aussi \u201cl\u2019enthousiasme de la pharmacie espagnole\u201d<br data-start=\"2584\" data-end=\"2587\" \/>Le commerce de quartier, pour toujours !<\/p>\n<p data-start=\"2635\" data-end=\"2731\">Et si vous voulez le constater, rendez-vous \u00e0 la pharmacie Fernando el Cat\u00f3lico, 10, \u00e0 Madrid.<\/p>\n<p data-start=\"2733\" data-end=\"2964\">PS : Un chaleureux souvenir \u00e0 Blanca Garc\u00eda de Sola et Jose Manuel Deblas Castellano, ainsi qu\u2019\u00e0 tous les professionnels qui m\u2019ont initi\u00e9 \u00e0 ce monde passionnant de la pharmacie en Espagne avec CapKelenn | Sales &amp; Retail Coaching.<\/p>\n<p><a href=\"https:\/\/www.capkelenn.com\/fr\/\"><i><span style=\"font-weight: 400;\">www.capkelenn.com<\/span><\/i><\/a><br \/>\n<i><span style=\"font-weight: 400;\">info@capkelenn.com<\/span><\/i><\/p>\n<p style=\"text-align: right;\"><b>Benoit Mah\u00e9 &#8211; Cofundador de CapKelenn <\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En tant que coach professionnel, que pouvons-nous apprendre ?<br \/>\nUn environnement stable mais stimulant aide le talent \u00e0 grandir (famille, \u00e9quipe, culture d\u2019entreprise).<\/p>\n","protected":false},"author":1,"featured_media":1879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-2608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La pharmacie de mon quartier - CapKelenn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capkelenn.com\/fr\/blog\/la-pharmacie-de-mon-quartier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La pharmacie de mon quartier - CapKelenn\" \/>\n<meta property=\"og:description\" content=\"En tant que coach professionnel, que pouvons-nous apprendre ? 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