{"id":6946,"date":"2026-10-13T16:05:24","date_gmt":"2026-10-13T14:05:24","guid":{"rendered":"https:\/\/www.capkelenn.com\/?post_type=casos-exito&#038;p=6946"},"modified":"2026-10-13T17:07:49","modified_gmt":"2026-10-13T15:07:49","slug":"relay","status":"publish","type":"casos-exito","link":"https:\/\/www.capkelenn.com\/fr\/success-story\/relay\/","title":{"rendered":"Relay"},"content":{"rendered":"<ul>\n<li><strong>Certification des responsables de secteur \u2014 <\/strong>en Retail Coaching, dans les Relay de gare de Suisse romande<\/li>\n<li><strong>+8,6 % d&rsquo;articles par client en 1 semaine \u2014 <\/strong>\u00e0 Lausanne Maternit\u00e9, \u00e0 fr\u00e9quentation \u00e9gale : +400 CHF de chiffre d&rsquo;affaires hebdomadaire pour 25 CHF de co\u00fbt<\/li>\n<li><strong>Billets du Million : de 66 \u00e0 230 par semaine \u2014 <\/strong>\u00e0 Avry, et un rythme multipli\u00e9 par 2 \u00e0 Ch\u00eane-Bourg<\/li>\n<li><strong>+48 % de transformation \u00e0 Bex et +80 % de ventes de l&rsquo;offre Twix \u00e0 Lancy Centre<\/strong><\/li>\n<li><strong>Premi\u00e8res victoires en 1 \u00e0 4 semaines \u2014 <\/strong>avec une phrase choisie par le vendeur lui-m\u00eame, un support sur le comptoir et un d\u00e9fi d&rsquo;\u00e9quipe hebdomadaire<\/li>\n<\/ul>\n<p>Dans un Relay de gare, le client a un train \u00e0 prendre : le passage en caisse dure environ 10 secondes. Les actions marketing se multipliaient, mais restaient sur le comptoir. Nous avons form\u00e9 les responsables de secteur pour qu&rsquo;ils ne contr\u00f4lent plus seulement les points de vente, mais fassent progresser leurs \u00e9quipes. \u00c0 chaque coaching, sur un objectif pr\u00e9cis et mesurable, le vendeur trouvait lui-m\u00eame sa solution. 10 secondes suffisent, \u00e0 condition d&rsquo;y \u00eatre pr\u00e9par\u00e9.<\/p>\n<p><em>\u00ab Observer la complicit\u00e9 entre l&rsquo;agent et sa vendeuse ainsi que leurs motivations d&rsquo;atteindre cet objectif, est d\u00e9j\u00e0 une victoire pour moi. \u00bb<\/em><\/p>\n<p>\u2014 Christophe, responsable de secteur certifi\u00e9, Relay<\/p>\n<p style=\"margin-top:24px\"><strong style=\"font-weight:700\">Un chiffre marquant<\/strong><br \/>\u00c0 Lausanne Maternit\u00e9, apr\u00e8s un entretien de coaching avec chacune des 5 vendeuses, le nombre d&rsquo;articles par client est pass\u00e9 de 1,98 \u00e0 2,15 (+8,6 %) en une semaine, \u00e0 fr\u00e9quentation \u00e9gale : +400 CHF de chiffre d&rsquo;affaires pour 25 CHF investis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un client de gare reste 10 secondes en caisse. Est-ce assez pour faire la diff\u00e9rence ?<br \/>Avec Relay, en Suisse romande, nous avons certifi\u00e9 les responsables de secteur en Retail Coaching. Les premiers coachings ont eu des r\u00e9sultats en 1 semaine : +8,6 % d&rsquo;articles par client avec la m\u00eame fr\u00e9quentation.<\/p>\n","protected":false},"featured_media":0,"menu_order":15,"template":"","categoria-casos-de-exito":[61],"class_list":["post-6946","casos-exito","type-casos-exito","status-publish","hentry","categoria-casos-de-exito-food-retail-hospitality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relay - CapKelenn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capkelenn.com\/fr\/success-story\/relay\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relay - CapKelenn\" \/>\n<meta property=\"og:description\" content=\"Un client de gare reste 10 secondes en caisse. 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