{"id":6224,"date":"2026-09-08T13:39:38","date_gmt":"2026-09-08T11:39:38","guid":{"rendered":"https:\/\/www.capkelenn.com\/casos-exito\/stellantis-%c2%b7-fiat-%c2%b7-alfa-romeo\/"},"modified":"2026-09-14T22:36:25","modified_gmt":"2026-09-14T20:36:25","slug":"stellantis-%c2%b7-fiat-%c2%b7-alfa-romeo","status":"publish","type":"casos-exito","link":"https:\/\/www.capkelenn.com\/fr\/success-story\/stellantis-%c2%b7-fiat-%c2%b7-alfa-romeo\/","title":{"rendered":"Stellantis \u00b7 Fiat \u00b7 Alfa Romeo"},"content":{"rendered":"<ul>\n<li><strong>Transformation strat\u00e9gique \u2014 <\/strong>un march\u00e9 de l&rsquo;automobile en pleine transformation, o\u00f9 l&rsquo;exp\u00e9rience client compte plus que jamais<\/li>\n<li><strong>Comp\u00e9tences relationnelles \u2014 <\/strong>le programme se concentre sur les comp\u00e9tences aujourd&rsquo;hui exig\u00e9es des \u00e9quipes commerciales<\/li>\n<li><strong>Un plan d&rsquo;action par concessionnaire \u2014 <\/strong>chaque concessionnaire participant repart avec un plan d&rsquo;action concret pour son \u00e9quipe commerciale<\/li>\n<\/ul>\n<p>Avec Alberto L\u00f3pez Romero, Dealer Network Development &amp; Training chez Stellantis Espagne, CapKelenn a con\u00e7u un programme de Coaching de Vente pour les \u00e9quipes commerciales des concessionnaires Fiat et Alfa Romeo \u2014 en d\u00e9veloppant chez chaque concessionnaire le r\u00f4le de coach commercial.<\/p>\n<p><em>\u201cNos concessionnaires ont besoin d&rsquo;espace pour r\u00e9fl\u00e9chir, se nourrir intellectuellement et se challenger : ils cherchaient de l&rsquo;inspiration pour diriger leurs \u00e9quipes. Les formations CapKelenn leur apportent exactement cela.\u201d<\/em><\/p>\n<p>\u2014 Alberto L\u00f3pez Romero, Dealer Network Development &amp; Training, Stellantis Espagne<\/p>\n<p><em>\u201cUn concessionnaire automobile fait face aujourd&rsquo;hui \u00e0 des d\u00e9fis qui n&rsquo;existaient pas il y a dix ans : la voiture \u00e9lectrique a chang\u00e9 notre fa\u00e7on de vendre, et le client arrive en magasin bien plus inform\u00e9 et bien plus exigeant qu&rsquo;avant. Dans ce contexte, responsabiliser, motiver et faire grandir l&rsquo;\u00e9quipe commerciale devient le v\u00e9ritable d\u00e9fi de fond. C&rsquo;est l\u00e0 que les interventions de CapKelenn \u2014 en formation comme en convention \u2014 font la diff\u00e9rence : elles apportent un regard diff\u00e9rent sur le r\u00f4le du manager commercial, et nous ont aid\u00e9s \u00e0 adapter nos \u00e9quipes \u00e0 cette nouvelle r\u00e9alit\u00e9.\u201d<\/em><\/p>\n<p>\u2014 Javier Jim\u00e9nez Mart\u00edn, Concessionnaire Fiat, Alfa Romeo et autres marques<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En collaboration avec Alberto L\u00f3pez Romero, Dealer Network Development &#038; Training chez Stellantis Espagne, CapKelenn a con\u00e7u un programme de Coaching Commercial destin\u00e9 aux \u00e9quipes de vente des concessions Fiat et Alfa Romeo \u2014 en d\u00e9veloppant le r\u00f4le de coach commercial au sein de chaque concession.<\/p>\n","protected":false},"featured_media":0,"menu_order":10,"template":"","categoria-casos-de-exito":[75],"class_list":["post-6224","casos-exito","type-casos-exito","status-publish","hentry","categoria-casos-de-exito-automocion-movilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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