{"id":6218,"date":"2026-09-08T13:23:33","date_gmt":"2026-09-08T11:23:33","guid":{"rendered":"https:\/\/www.capkelenn.com\/?post_type=casos-exito&#038;p=6218"},"modified":"2026-09-14T21:35:59","modified_gmt":"2026-09-14T19:35:59","slug":"tours-metropole-commerce-de-proximite","status":"publish","type":"casos-exito","link":"https:\/\/www.capkelenn.com\/fr\/success-story\/tours-metropole-commerce-de-proximite\/","title":{"rendered":"TOURS M\u00e9tropole \u2013 Commerce de proximit\u00e9"},"content":{"rendered":"<ul>\n<li><strong>Professionnalisation du Commerce ind\u00e9pendant \u2014 <\/strong>CapKelenn accompagne les commerces de centre-ville (boulangers, pharmaciens, coiffeurs, mode, fleuristes, Bar Tabac\u2026) \u00e0 travers les Chambres de Commerce, les Associations de Commer\u00e7ants et autres structures repr\u00e9sentatives du territoire<\/li>\n<li><strong>Objectif concret \u2014 <\/strong>apporter au commerce familial les outils et m\u00e9thodes des grands r\u00e9seaux, afin qu\u2019ils capitalisent sur leur sens du commerce pour dynamiser leur activit\u00e9<\/li>\n<li><strong>Un sujet fondamental \u2014 <\/strong>l&rsquo;animation du commerce, alors que les commerces de centre-ville et les centres commerciaux sont fragilis\u00e9s par un monde du commerce qui change<\/li>\n<li><strong>Au-del\u00e0 du centre-ville \u2014 <\/strong>la d\u00e9marche s&rsquo;\u00e9tend aussi aux zones d&rsquo;activit\u00e9s commerciales du territoire<\/li>\n<\/ul>\n<p>\u00c0 l&rsquo;invitation de Tours M\u00e9tropole, CapKelenn est intervenu devant les repr\u00e9sentants des associations commerciales, de la Chambre de Commerce et des autres organisations du territoire (\u00e9galement \u00e0 Orl\u00e9ans, Vannes, Caen\u2026) \u2014 avec un objectif simple : donner des outils concrets et un vrai changement de perspective, au centre-ville comme dans les zones commerciales p\u00e9riph\u00e9riques, avec un accompagnement individualis\u00e9.<\/p>\n<p><em>\u201cLes repr\u00e9sentants qui \u00e9taient ici aujourd&rsquo;hui \u2014 associations commerciales, Chambre de Commerce, et toutes les autres organisations \u2014 ont beaucoup appr\u00e9ci\u00e9. Notre objectif, c&rsquo;est d&rsquo;offrir aux professionnels une lecture, un \u00e9clairage et des solutions pratiques pour dynamiser leur activit\u00e9 : c&rsquo;est le point de d\u00e9part. <\/em><\/p>\n<p><em>Pourquoi ce sujet ? Parce que l&rsquo;animation du commerce est un sujet fondamental. Les commerces en centre-ville sont en difficult\u00e9 parce que le monde du commerce change \u2014 et il faut savoir l&rsquo;aborder. En centre-ville, mais pas seulement : aussi dans les zones d&rsquo;activit\u00e9s commerciales. Il \u00e9tait int\u00e9ressant de leur apporter un \u00e9clairage, une vision, des outils, des choses concr\u00e8tes, pour ouvrir un peu les perspectives et leur dire que tout est possible. J&rsquo;ai v\u00e9cu un tr\u00e8s bon moment, et je vous invite \u00e0 d\u00e9couvrir cela vous aussi.\u201d<\/em><\/p>\n<p>\u2014 Pierre-Yves Etlin, Tours M\u00e9tropole Val de Loire<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;invitation de Tours M\u00e9tropole, CapKelenn est intervenu devant les repr\u00e9sentants des associations commerciales, de la Chambre de Commerce et des autres organisations du territoire (\u00e9galement \u00e0 Orl\u00e9ans, Vannes, Caen\u2026) \u2014 avec un objectif simple : donner des outils concrets et un vrai changement de perspective, au centre-ville comme dans les zones commerciales p\u00e9riph\u00e9riques, avec un accompagnement individualis\u00e9.<\/p>\n","protected":false},"featured_media":0,"menu_order":40,"template":"","categoria-casos-de-exito":[58],"class_list":["post-6218","casos-exito","type-casos-exito","status-publish","hentry","categoria-casos-de-exito-b2b-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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