{"id":5089,"date":"2026-07-20T08:15:13","date_gmt":"2026-07-20T06:15:13","guid":{"rendered":"https:\/\/www.capkelenn.com\/casos-exito\/sfr\/"},"modified":"2026-09-14T22:38:43","modified_gmt":"2026-09-14T20:38:43","slug":"sfr","status":"publish","type":"casos-exito","link":"https:\/\/www.capkelenn.com\/fr\/success-story\/sfr\/","title":{"rendered":"SFR"},"content":{"rendered":"<ul>\n<li><strong>490 managers certifi\u00e9s \u2014 <\/strong>sur 4 niveaux hi\u00e9rarchiques de l&rsquo;organisation\u00a0: Directeurs Commerciaux R\u00e9gionaux, Chefs des Ventes, RPV (Responsables Points de Vente), Formateurs Internes.<\/li>\n<li><strong>Certification au Retail Coaching <\/strong>core (niveau 1) et aussi Expert (niveau 2) pour les Directeurs Commerciaux.<\/li>\n<li><strong>KPI impact\u00e9s\u00a0:<\/strong> L\u2019obtention du dipl\u00f4me implique une am\u00e9lioration des KPI sur 2 mois gr\u00e2ce au programme.<\/li>\n<li><strong>Un ciment culturel \u2014 <\/strong>le coaching comme \u00e9l\u00e9ment de coh\u00e9sion en pleine r\u00e9organisation<\/li>\n<li><strong>\u00c9voluer d&rsquo;un style manag\u00e9rial un peu \u00abmilitaire\u00bb \u00e0 un style qui responsabilise \u2014 <\/strong>un changement de logique : de la discipline hi\u00e9rarchique \u00e0 la responsabilisation individuelle<\/li>\n<li><strong>L&rsquo;individu comme acteur \u2014 <\/strong>chaque collaborateur devient acteur, et non plus seulement ex\u00e9cutant<\/li>\n<\/ul>\n<p>En pleine r\u00e9organisation de SFR \u2014 avec des centaines de magasins entre boutiques propres et ind\u00e9pendantes franchis\u00e9es, et des \u00e9quipes aux cultures diff\u00e9rentes apr\u00e8s plusieurs fusions \u2014 le coaching est devenu le ciment culturel qui a r\u00e9uni rituels et \u00e9quipes, \u00e0 un moment o\u00f9 beaucoup de collaborateurs avaient subi la r\u00e9organisation.<\/p>\n<p><em>\u201cCiment culturel, gr\u00e2ce au coaching et au d\u00e9veloppement des collaborateurs. Passer d&rsquo;une logique militaire \u00e0 de la responsabilisation : l&rsquo;individu s&rsquo;est retrouv\u00e9 acteur.\u201d<\/em><\/p>\n<p>\u2014 Philippe Benayoun, Directeur Commercial R\u00e9gional (\u00cele-de-France), SFR<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En pleine r\u00e9organisation, SFR avait besoin de bien plus qu\u2019une formation : il lui fallait un ciment culturel capable de r\u00e9unir des \u00e9quipes aux origines multiples qui avaient travers\u00e9 des moments difficiles.<\/p>\n","protected":false},"featured_media":0,"menu_order":20,"template":"","categoria-casos-de-exito":[70],"class_list":["post-5089","casos-exito","type-casos-exito","status-publish","hentry","categoria-casos-de-exito-telecom-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SFR - CapKelenn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capkelenn.com\/fr\/success-story\/sfr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SFR - 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