{"id":5079,"date":"2026-07-20T08:22:27","date_gmt":"2026-07-20T06:22:27","guid":{"rendered":"https:\/\/www.capkelenn.com\/casos-exito\/alain-afflelou\/"},"modified":"2026-09-14T22:36:37","modified_gmt":"2026-09-14T20:36:37","slug":"alain-afflelou","status":"publish","type":"casos-exito","link":"https:\/\/www.capkelenn.com\/fr\/success-story\/alain-afflelou\/","title":{"rendered":"Alain Afflelou"},"content":{"rendered":"<ul>\n<li><strong>15 ans de collaboration<\/strong><\/li>\n<li><strong>Sur l\u2019ensemble des p\u00e9rim\u00e8tres succursales et franchis\u00e9s<\/strong><\/li>\n<li><strong>Certifications des Directeurs commerciaux, D\u00e9l\u00e9gu\u00e9s commerciaux, directeurs r\u00e9gionaux, Responsables Points de vente<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>\u201cEn seulement trois mois, nous avons appliqu\u00e9 le processus de Retail Coaching, et chaque d\u00e9l\u00e9gu\u00e9 pouvait voir ses r\u00e9sultats \u00e0 chaque visite, \u00e0 chaque interaction. Nous avons int\u00e9gr\u00e9 des outils de ressources humaines \u2014 comment r\u00e9soudre les conflits, comment parler aux \u00e9quipes, comment assurer le suivi \u2014 <\/em><\/p>\n<p><em>et des outils de vente, avec le mod\u00e8le de croissance extraordinaire, qui nous a permis de d\u00e9velopper le tableau de bord de toute l&rsquo;entreprise. Cela nous a permis de nous d\u00e9passer nous-m\u00eames.\u201d<\/em><\/p>\n<p>\u2014 Eva Ivars, Directrice G\u00e9n\u00e9rale, Alain Afflelou Espagne<\/p>\n<p><em>\u201cCapKelenn a apport\u00e9 un vrai savoir-faire, un suivi, une implication continue et tr\u00e8s personnalis\u00e9e, adapt\u00e9e \u00e0 chacun d&rsquo;entre nous. CapKelenn accompagne dans le d\u00e9tail. Retail is detail.\u201d<\/em><\/p>\n<p>\u2014 Eva Ivars, Directrice G\u00e9n\u00e9rale, Alain Afflelou<\/p>\n<p><em>\u201cNous avons travaill\u00e9 \u00e0 tous les niveaux, aussi bien dans les magasins propres que les franchis\u00e9s.\u201d<\/em><\/p>\n<p>\u2014 Olivier Guiter, Directeur G\u00e9n\u00e9ral, Alain Afflelou Opticiens<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce qu\u2019Olivier Guiter, Directeur G\u00e9n\u00e9ral d\u2019Afflelou Optiques, retient avant tout, c\u2019est la coh\u00e9rence qu\u2019a apport\u00e9e le programme : les rituels qui existaient parfois (ou pas du tout) font d\u00e9sormais partie du langage naturel de management de tout le r\u00e9seau.<\/p>\n","protected":false},"featured_media":0,"menu_order":30,"template":"","categoria-casos-de-exito":[67],"class_list":["post-5079","casos-exito","type-casos-exito","status-publish","hentry","categoria-casos-de-exito-beauty-health"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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