{"id":5052,"date":"2026-07-31T00:51:25","date_gmt":"2026-07-30T22:51:25","guid":{"rendered":"https:\/\/www.capkelenn.com\/casos-exito\/la-sirena\/"},"modified":"2026-09-14T22:39:37","modified_gmt":"2026-09-14T20:39:37","slug":"la-sirena","status":"publish","type":"casos-exito","link":"https:\/\/www.capkelenn.com\/fr\/success-story\/la-sirena\/","title":{"rendered":"La Sirena"},"content":{"rendered":"<ul>\n<li>Sp\u00e9cialiste du surgel\u00e9 avec 250 magasins, La Sirena a certifi\u00e9 toute son \u00e9quipe d\u2019animation commerciale au Retail Coaching.<\/li>\n<li><strong>Lecture obligatoire \u2014 <\/strong>le livre Retail Coaching, de Benoit Mah\u00e9, offert \u00e0 toute l&rsquo;\u00e9quipe de direction par le CEO, et lecture obligatoire<\/li>\n<li><strong>Conf\u00e9rence en convention \u2014 <\/strong>intervention lors de la Convention des 600 Responsables de point de ventes<\/li>\n<li><strong>Confiance + m\u00e9thode \u2014 <\/strong>les deux notions du livre qui ont le plus marqu\u00e9 l&rsquo;\u00e9quipe de direction<\/li>\n<\/ul>\n<p><em>\u201cL&rsquo;\u00e9quipe commerciale a lu ce livre, et l&rsquo;\u00e9quipe des ressources humaines aussi. Ils l\u2019ont compl\u00e8tement stabilot\u00e9. Car 2 concepts m\u2019ont marqu\u00e9: <\/em><\/p>\n<p><em>Le premier, c&rsquo;est le climat de confiance : dans ce contexte difficile, dans cette situation de crise, il faut parler de confiance. <\/em><\/p>\n<p><em>Et le second concept, c&rsquo;est d&rsquo;ajouter de la m\u00e9thode \u00e0 cette envie que nous avons de vendre.\u201d<\/em><\/p>\n<p>\u2014 Francesc Casabella, CEO, La Sirena (Convention Annuelle)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une conf\u00e9rence et un livre peuvent tout changer.<br \/>\nComment l\u2019\u00e9quilibre entre la m\u00e9thode et la joie retrouv\u00e9e peuvent aider \u00e0 se d\u00e9passer et s\u2019adapter au march\u00e9.<\/p>\n","protected":false},"featured_media":0,"menu_order":20,"template":"","categoria-casos-de-exito":[61],"class_list":["post-5052","casos-exito","type-casos-exito","status-publish","hentry","categoria-casos-de-exito-food-retail-hospitality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Sirena - CapKelenn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capkelenn.com\/fr\/success-story\/la-sirena\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Sirena - CapKelenn\" \/>\n<meta property=\"og:description\" content=\"Une conf\u00e9rence et un livre peuvent tout changer. 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