{"id":2528,"date":"2024-02-22T16:32:52","date_gmt":"2024-02-22T15:32:52","guid":{"rendered":"https:\/\/www.capkelenn.com\/2024\/02\/22\/retail-team-coaching-in-the-21st-century\/"},"modified":"2026-07-27T12:21:11","modified_gmt":"2026-07-27T10:21:11","slug":"retail-team-coaching-in-the-21st-century","status":"publish","type":"post","link":"https:\/\/www.capkelenn.com\/en\/blog\/retail-team-coaching-in-the-21st-century\/","title":{"rendered":"Retail Team Coaching in the 21st Century"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Retail team coaching or sales team coaching<\/strong> refers to the labour sales team leaders, shop floor supervisors and department managers execute of directing their collaborators in their teams. The objective is to optimize sales, keeping the teams alert and awake to satisfy clients\u2019 needs.<\/p>\n<h2 style=\"text-align: justitfy;\"><span style=\"color: #7fbccb;\"><strong>Retail Coaching<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Hence, looking at it from the perspective of a <span style=\"color: #56bada;\"><a style=\"color: #56bada;\" href=\"https:\/\/www.capkelenn.com\/en\/retail-coaching\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\">Retail Coach<\/span><\/strong><\/a>,<\/span> the objective of retail team coaching is to generate commitment from the members of the team. This commitment is a voluntary agreement, shared by the whole team, and it generates energy towards performing your job. Most noteworthy, these are some of the differences between a Retail Coach and a traditional Manager:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Traditional managers try to motivate people, while coaches insist on people motivating themselves.<\/li>\n<li>Traditional managers are responsible of the people they direct, while coaches demand that their collaborators take responsibility for themselves.<\/li>\n<li>Traditional managers think about \u2018what\u2019s wrong\u2019 and \u2018why things happen\u2019. Coaches focus on observing from the future to generate a context of commitment that will create a new reality and look for \u2018what can be improved\u2019.<\/li>\n<\/ul>\n<h2><\/h2>\n<h2><span style=\"color: #ff6600;\"><strong><span style=\"color: #7fbccb;\">Tools for Retail Team Coaching<\/span><br \/>\n<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>A Retail Coach cannot manage their teams without quality tools. <\/strong>And among all the tools at their disposal, the first are KPIs. From the point of view of team coaching, <em>what can\u2019t be measured does not exist<\/em>. Indeed, a good team leader has to be able to check the evolution of their team based on clear and objective numbers, to get a good overview of their situation, without bias or mistakes.<\/p>\n<p style=\"text-align: justify;\">On the other hand, <strong>retail team coaching require clear objectives<\/strong>, that help our collaborators orient their efforts and <span style=\"text-decoration: underline;\"><span style=\"color: #56bada; text-decoration: underline;\"><strong>motivate themselves to complete them<\/strong>.<\/span><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #7fbccb;\"><strong><u> SMART: Objective<\/u><\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">For this, it\u2019s necessary that our objectives be <strong>SMART<\/strong>:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Specific:<\/strong> run from generalities.<\/li>\n<li><strong>Measurable:<\/strong> an objective that cannot be measured does not exist.<\/li>\n<li><strong>Achievable:<\/strong> do not mistake dreams for objectives. The consequence of not establishing achievable objectives is incredulity and low morale.<\/li>\n<li><strong>Realistic:<\/strong> context, competition, and other factors must be considered.<\/li>\n<li><strong>Time-bound:<\/strong> an objective without a deadline lacks usefulness.<\/li>\n<\/ul>\n<figure id=\"attachment_14755292\" aria-describedby=\"caption-attachment-14755292\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14755292 size-medium\" src=\"https:\/\/icidigital.eu\/capkelenn-old\/wp-content\/uploads\/2019\/04\/SMART1-300x129.png\" alt=\"Objetivo SMART\" width=\"300\" height=\"129\" \/><figcaption id=\"caption-attachment-14755292\" class=\"wp-caption-text\"><br \/>\n<em>Coaching de equipos y objetivos SMART<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Once these objectives have been established based on clear data, they have to be transmitted to the team. Therefore,<strong> Communication is one of the main factors in retail team coaching success.<\/strong> Keeping your collaborators informed is vital for the correct development of your store. But it\u2019s also important for the manager-coach to be able to perform their duties without interruptions and successfully delegating.<\/p>\n<h3 style=\"text-align: justify;\"><\/h3>\n<h2 style=\"text-align: justify;\"><span style=\"color: #7fbccb;\"><strong>Briefing<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">A very useful tool to ensure a good communication with your retail teams is the<span style=\"text-decoration: underline;\"><span style=\"color: #56bada; text-decoration: underline;\"><strong> briefing<\/strong>.<\/span><\/span> This short talk fulfils the same function of the <span style=\"text-decoration: underline;\"><span style=\"color: #56bada; text-decoration: underline;\"><strong><a style=\"color: #56bada; text-decoration: underline;\" href=\"https:\/\/youtu.be\/cvDl30Riv_A\" target=\"_blank\" rel=\"noopener\">motivational talk a football coach gives to their team before they go into the field<\/a><\/strong><\/span><\/span>. It\u2019s done minutes before opening the store, and the aim is generating a shared energy, explaining that day\u2019s priority, and raising team morale.<\/p>\n<p style=\"text-align: justify;\">Furthermore, the retail team coach must not forget the individual collaborator. A routine of <span style=\"color: #ff6500;\"><a style=\"color: #ff6500;\" href=\"https:\/\/www.capkelenn.com\/en\/retail-coaching\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\"><span style=\"color: #56bada; text-decoration: underline;\">periodic Retail Coaching sessions<\/span><\/span><\/strong><\/a><\/span> needs to be created, in where each team member is dealt with individually, talking about their situation and their ideal situation, how to reach it, their problems, etcetera.<\/p>\n<h2 style=\"text-align: justify;\"><\/h2>\n<p><b><i>CapKelenn in luxury retail<\/i><\/b><br \/>\n<i>CapKelenn is the primary certification in Retail Coaching worldwide, certifying managers in Retail to really become coaches for their sales teams, facilitating the transition towards a supreme clienteling savoir-faire. CapKelenn delivers the certification in 12 languages on all the 5 continents. CapKelenn accelerates change, thanks to people, with results that are fast, visible and sustainable, contributing to fertilize a client experience that is memorable and personalized.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to achieve your goals through team coaching.<\/p>\n","protected":false},"author":1,"featured_media":2527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-2528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Team Coaching in the 21st Century - CapKelenn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capkelenn.com\/en\/blog\/retail-team-coaching-in-the-21st-century\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Team Coaching in the 21st Century - 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