{"id":5096,"date":"2026-07-20T07:55:56","date_gmt":"2026-07-20T05:55:56","guid":{"rendered":"https:\/\/www.capkelenn.com\/casos-exito\/metro\/"},"modified":"2026-09-14T22:38:46","modified_gmt":"2026-09-14T20:38:46","slug":"metro","status":"publish","type":"casos-exito","link":"https:\/\/www.capkelenn.com\/en\/case-studies\/metro\/","title":{"rendered":"Metro &#8211; Makro"},"content":{"rendered":"<ul>\n<li><strong>1,000 leaders certified in Coaching For Performance \u2014 <\/strong>Sales Force Leaders, Sales Managers, Store Directors and Regional Directors<\/li>\n<li><strong>Global reach \u2014 <\/strong>program rolled out from METRO AG&#8217;s D\u00fcsseldorf headquarters to the entire METRO and MAKRO world, in every language<\/li>\n<li><strong>A genuine coaching culture \u2014 <\/strong>sales dashboards, real cases and hands-on practice built into leaders&#8217; daily routines<\/li>\n<\/ul>\n<p><strong>Cristina Pascari<\/strong><\/p>\n<p><em>Global Head of Sales Force Talent Management &amp; Learning, METRO AG, D\u00fcsseldorf<\/em><\/p>\n<p>&#8220;<em>The Coaching for Performance program\u00a0is a valuable\u00a0enabler for our Sales Force. Its structured blend of professional coaching and hands-on training\u00a0helps to\u00a0accelerate performance, strengthen engagement, and build lasting capabilities across teams, markets, and languages. We appreciate the program\u2019s consistent quality and its strong contribution to developing our people and supporting our commercial effectiveness.&#8221;<\/em><\/p>\n<p><em>\u201cDesigned with one clear objective: to be highly relevant to the business. The programme integrated sales dashboards, real life case studies, and practical applications directly aligned with the daily responsibilities of our leaders.\u201d<\/em><\/p>\n<p>\u2014 METRO\/MAKRO<\/p>\n<p><em>\u201cToday we have a methodology we can rely on, and that&#8217;s incredibly powerful.\u201d<\/em><\/p>\n<p>\u2014 Julie Bouteloup, Store Director, METRO France (graduation ceremony)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cristina Pascari, global talent management director at METRO, says it clearly: The Coaching for Performance program was designed with a very clear objective in mind, and that was to be extremely relevant for the business.<\/p>\n","protected":false},"featured_media":0,"menu_order":20,"template":"","categoria-casos-de-exito":[57],"class_list":["post-5096","casos-exito","type-casos-exito","status-publish","hentry","categoria-casos-de-exito-b2b-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metro - Makro - CapKelenn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capkelenn.com\/en\/case-studies\/metro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metro - Makro - CapKelenn\" \/>\n<meta property=\"og:description\" content=\"Cristina Pascari, global talent management director at METRO, says it clearly: The Coaching for Performance program was designed with a very clear objective in mind, and that was to be extremely relevant for the business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capkelenn.com\/en\/case-studies\/metro\/\" \/>\n<meta property=\"og:site_name\" content=\"CapKelenn\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T20:38:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.capkelenn.com\\\/en\\\/case-studies\\\/metro\\\/\",\"url\":\"https:\\\/\\\/www.capkelenn.com\\\/en\\\/case-studies\\\/metro\\\/\",\"name\":\"Metro - Makro - CapKelenn\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capkelenn.com\\\/en\\\/#website\"},\"datePublished\":\"2026-07-20T05:55:56+00:00\",\"dateModified\":\"2026-09-14T20:38:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.capkelenn.com\\\/en\\\/case-studies\\\/metro\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.capkelenn.com\\\/en\\\/case-studies\\\/metro\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.capkelenn.com\\\/en\\\/case-studies\\\/metro\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.capkelenn.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos de \u00e9xito\",\"item\":\"https:\\\/\\\/www.capkelenn.com\\\/en\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Metro &#8211; 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