{"id":5078,"date":"2026-07-20T08:22:27","date_gmt":"2026-07-20T06:22:27","guid":{"rendered":"https:\/\/www.capkelenn.com\/casos-exito\/alain-afflelou\/"},"modified":"2026-10-15T17:28:28","modified_gmt":"2026-10-15T15:28:28","slug":"alain-afflelou","status":"publish","type":"casos-exito","link":"https:\/\/www.capkelenn.com\/en\/case-studies\/alain-afflelou\/","title":{"rendered":"Alain Afflelou"},"content":{"rendered":"<ul>\n<li><strong>15 years of collaboration \u2014 <\/strong><\/li>\n<li><strong>Across the entire network \u2014 <\/strong>company-owned stores and franchises alike<\/li>\n<li><strong>Certifications \u2014 <\/strong>for Sales Directors, Sales Delegates, Regional Directors, and Store Managers<\/li>\n<\/ul>\n<p><em>\u201cIn just three months we applied the Retail Coaching process, and every delegate could see their results at every visit, every interaction. We built in HR tools \u2014 how to resolve conflicts, how to talk to teams, how to follow up \u2014 and sales tools, with the extraordinary growth model, which let us build a company-wide dashboard. It allowed us to outdo ourselves.\u201d<\/em><\/p>\n<p>\u2014 Eva Ivars, General Manager, Alain Afflelou Spain<\/p>\n<p><em>\u201cCapKelenn brought real know-how, follow-up, and a continuous, highly personal involvement, tailored to each of us. CapKelenn goes into the detail. Retail is detail.\u201d<\/em><\/p>\n<p>\u2014 Eva Ivars, General Manager, Alain Afflelou<\/p>\n<p><em>\u201cWe worked at every level, in company-owned stores just as much as in franchises.\u201d<\/em><\/p>\n<p>\u2014 Olivier Guiter, General Manager, Alain Afflelou Opticians<\/p>\n<p style=\"margin-top:24px\"><strong style=\"font-weight:700\">A key figure<\/strong><br \/>After launching a retail game, one participant increased her average ticket by +24.1% vs the previous year; another went from \u201310% in September to +9% in October.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What stood out for Olivier Guiter, the general director of Afflelou Optics Spain, was how our program instilled a sense of coherence across the organization.<\/p>\n","protected":false},"featured_media":0,"menu_order":30,"template":"","categoria-casos-de-exito":[66],"class_list":["post-5078","casos-exito","type-casos-exito","status-publish","hentry","categoria-casos-de-exito-beauty-health"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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