{"id":5051,"date":"2026-07-31T00:51:25","date_gmt":"2026-07-30T22:51:25","guid":{"rendered":"https:\/\/www.capkelenn.com\/casos-exito\/la-sirena\/"},"modified":"2026-08-31T13:50:42","modified_gmt":"2026-08-31T11:50:42","slug":"la-sirena","status":"publish","type":"casos-exito","link":"https:\/\/www.capkelenn.com\/en\/case-studies\/la-sirena\/","title":{"rendered":"La Sirena"},"content":{"rendered":"<p><strong><em>A frozen-food specialist with 250 stores, La Sirena certified its entire field sales team in Retail Coaching.<\/em><\/strong><\/p>\n<ul>\n<li><strong>Mandatory reading \u2014 <\/strong>the book Retail Coaching, by Benoit Mah\u00e9, given to the entire leadership team by the CEO, and made mandatory reading<\/li>\n<li><strong>Convention keynote \u2014 <\/strong>delivered at the Convention of 600 Store Managers<\/li>\n<li><strong>Trust + method \u2014 <\/strong>the two ideas from the book that resonated most with the leadership team<\/li>\n<\/ul>\n<p><em>\u201cThe sales team read this book, and the HR team did too. They all really took to it. Because two ideas stuck with me: the first is the climate of trust \u2014 in this difficult context, in this crisis situation, we have to talk about trust. And the second idea is adding method to that drive we have to sell.\u201d<\/em><\/p>\n<p>\u2014 Francesc Casabella, CEO, La Sirena (Annual Convention)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A book and a conference can change everything. Balance a careful method with a renewed sense of joy, hit the next level, and adapt to your market.<\/p>\n","protected":false},"featured_media":0,"menu_order":20,"template":"","categoria-casos-de-exito":[60],"class_list":["post-5051","casos-exito","type-casos-exito","status-publish","hentry","categoria-casos-de-exito-food-retail-hospitality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Sirena - CapKelenn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capkelenn.com\/en\/case-studies\/la-sirena\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Sirena - CapKelenn\" \/>\n<meta property=\"og:description\" content=\"A book and a conference can change everything. 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