Benoit Mahé

Partner Coach

“CapKelenn makes your job a new experience.”

A  PCC (Professional Certified Coach) from ICF (International Coaching Federation), and a Master in NLP (Neuro Linguistic Programing), he is the author of the book Retail Coaching, a reference work which provides information about the best Coaching and NLP techniques applied to stores. He is also the co-founder of CapKelenn. He has an MBA from Instituto de Empresa —where he is also an Associated Teacher— and a Bachelor Degree from Icade and ESC Reims (France). As a manager, he has directed up to 8500 stores within the Kodak Express chain. He is a member of the GSF (Global Speaker Federation) and delivers conferences.

He has accompanied Capkelenn clients such as Alain Afflelou, Castorama, Grupo Cortefiel, Hermès, Sephora, Hackett, Palacio de Hierro, Yves Rocher, SFR, Nespresso, Roche Bobois, Merkal, La Sirena. Speaks: Spanish, French, English and Italian.

His passion: Marathons


Benoit Mahé
ICF Member and PCC Coach Certified by the ICF


This lecture was extraordinary because it gives off a very near-sighted vision of the store business, and at the same time it includes very deep issues by identifying the driving forces of the human being. I felt very excited.”

Mónica García Bustamante

Director at AMERICA RETAIL Spain

Important Dates

  • 2016
    12th of September

    Capkelenn launch in Russia and Serbia.

  • 2015
    15th of April

    Conference in Madrid Retail Congresss.

  • 2015
    7th of April

    Second international convention of Capkelenn clients.

  • 2015
    26th of Mars

    Conferenece in Paris

  • 2015
    5th of Janvier

    Conference in Santiago du Chili

  • 2014
    14th of November

    Launch of the English edition of ‘Retail Coaching’.

  • 2014
    24rd of June

    First international convention of CapKelenn clients.

  • 2013
    14th of November

    Launch of the second Spanish edition of ‘Retail Coaching’

  • 2012
    5th of August

    Benoit Conference in Mexico City D.F.

  • 2012
    16th of April

    Launch of the French edition of ‘Retail Coaching.

  • 2011
    15th of September

    Shopower conference in Bogotá.

  • 2011
    14th of March

    Launch of ‘Retail Coaching’ at IE.

  • 2010
    16th of April

    Benoit conference on the trade days of Madrid.

  • 2009
    1st of September

    The creation of


Posts by Benoit Mahé

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