CapKelenn training in sales techniques

Would you like a customer who only comes to have a look, but leaves after making one or more purchases? Our training in retail sales identifies the sales techniques required to turn a passive customer into a satisfied and loyal customer.

Thanks to our innovative Retail Coaching Method ©, which includes coaching with PNL, the sales team acquires the skills necessary to learn how to manage potential customers who enter into the point of sale.

Our coaches are taught to develop the emotions of a sales team so that they can connect better with customers and ensures they are satisfied with the care they receive, which ultimately translates into increases in revenue.

Our Retail Coaching Method incloudes coaching with pnl

Objective of sales training techniques

Objetivos de la formación en técnicas de venta

The Retail Coaching Method © applied to training in CapKelenn sales techniques allows sales teams to acquire skills in recognising the typology of customers entering your retail store. As a result, they know how to effectively communicate, both verbally and nonverbally, with the client to connect on an emotional level.

The seller discovers the latent needs of the customer, listens to them and then knows how to correctly offer advice. It becomes more of a personal shopper experience, making customers feel well attended to and that their needs have been fulfilled; a feeling that results in an increase in purchases.

With the CapKelenn training in retail sales techniques, sales teams learn all the steps in making a great sale, as well as how to manage in store stress at times with a very high volume of customers.

Who is training in sales techniques intended for?

Capkelenn training in sales techniques is directed at area managers, supervisors, directors, store managers, sellers and consultants in points of sale or retail:

– Stores

– Franchises and franchisees

– Large distribution companies

– Manufacturers and distributors of FMCG

– Independent Shops

– Chambers of commerce and associations of merchants

Training methodology for sales techniques

Sales techniques

– Format: Classroom, X hours spread over X sessions
– Languages: Spanish, English or French
– Certification: Capkelenn Sales Coach

The coaches at Capkelenn are certified professionals with extensive experience in training for sales techniques in the retail sector. In their sessions, they make use of different tools to transmit knowledge in the best possible way, including role plays, exercises and questionnaires, etc., all using comprehensive monitoring, individual executive coaching, teams and with PNL.



Three years after the Retail Coaching program, we continue to see its impact.

Ver Mas

It’s a daily challenge to motivate the staff at airport restaurants: Burger King, Starbucks, Lizarrán…. Three years after the Retail Coaching program with CapKelenn, we continue to see the impact and the mark it has left on working methods and motivation.

Fernando Calpe
Director SSP Airport

I hope CapKelenn can be very successful, its vision is admirable.

Ver Mas

I recognise its vision and it is something that I admire and support. I wish great success to Capkelenn to create a world which people want to belong in.

Robert Dilts
World leader in the development of PNL

The ‘outdoor’ that we did in our company exceeded all of our expectations.

Ver Mas

Thanks to the extraordinary organisation of the event and to the unparalleled capacity of motivation of the Capkelenn team, the Outdoor that we organised for our company had a result that surpassed the expectations of the entire group.

Pedro Jiménez
Country Manager

Our 350 participants were delighted with the conference

Ver Mas

The feedback received from our 350 participants showed an excellent level of satisfaction.

Patricia Mena
General Director, Colombia

Thanks to this conference, I overcame my fear of leading.

Ver Mas

I developed an absurd fear to lead. I have spent 10 years with the opportunity and never dared to lead. After today’s conference, the first thing I will do, is to lead.

Auroa Jiménez
Accounts Supervisor

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