What aspect of the formula is missing in order for your team to achieve their results?

Capkelenn's formula

Do you want to increase your store sales?

If you want to sell better and therefore more, with the CapKelenn Retail Coaching © method you are able to achieve this. We accompany you to improve the key performance indicators of your business; your average ticket, your UPT (unit per ticket), your conversion rate, etc. and work to improve talent management of your company to get every sales assistant and the sales team as a whole to become involved with the results of the company.

We generate unique shopping experiences thanks to committed sales assistants, focusing on the art of selling in stores, NLP and dancing with the client; all of which streamlined the RetailBalanced Score card. Your customers will be much more satisfied with the attention received.

It creates a culture of excellence where the retail sales force is 100% responsible, with the desire to outdo themselves. Therefore, a more aligned retail organisation.

Notre méthode Retail Coaching leurs délivre des outils de coaching, de PNL et d'intelligence émotionnelle.

Do you want managers to be leading coaches for their teams?

Notre équipe combine la formation avec des séances de coaching.

If you want the managers of your organisation to maximise the effectivness of their teams, with our Retail Coaching © method, we provide them with coaching tools, NLP and emotional intelligence to develop their leadership skills. We ensure retail magers are capable of coaching their teams, strengthening talent and capabilities both individual and collective skills. In our sector, we call this a ‘Retail Coach’.

We allow the manager to make changes that suit you and achieve unprecedented results with your sales team, involving sales assistants in the improvement of the financial performance of the organisation.

How does the CapKelenn Retail Coaching method work?

CapKelenn transforma los equipos de venta en sólo tres meses
In 3 months, our team of authorised retail coaches combines training with coaching sessions and team coaching for a retail chain director, area manager or store manager to help them become a Retail Coach.
Los resultados del método CapKelenn perduran en el tiempo
By combining the tools of coaching with the management of stores and sales force teams, our authorised retail coaches are responsible to enhance the talent of your team and for getting the best out of your team. As a manager, you learn to fully develop the capabilities of your team, with a focus on sustainable development of the human capital and the business.
La formación de CapKelenn abarca todos los elementos para ser un Retail Coach
The methodology is based on trust, commitment and responsibility. Our training covers topics such as: KPI’s (Key Performance Indicators), Retail Management, leadership, team management, talent management, attention to the customer sales experience, sales techniques, conflict management and much more, with an innovative dynamic.

Download the PDF to find out more information about the Retail Coaching Level 1 Programme ©

Our training deepens and contextualises the learning’s of the reference book “Retail Coaching” by Benoit Mahé.

All of our Authorised Retail Coaches are certified Executive Coaches and have proven experience in the Retail sector.


Three years after the Retail Coaching program, we continue to see its impact.

Ver Mas

It’s a daily challenge to motivate the staff at airport restaurants: Burger King, Starbucks, Lizarrán…. Three years after the Retail Coaching program with CapKelenn, we continue to see the impact and the mark it has left on working methods and motivation.

Fernando Calpe
Director SSP Airport

I hope CapKelenn can be very successful, its vision is admirable.

Ver Mas

I recognise its vision and it is something that I admire and support. I wish great success to Capkelenn to create a world which people want to belong in.

Robert Dilts
World leader in the development of PNL

The ‘outdoor’ that we did in our company exceeded all of our expectations.

Ver Mas

Thanks to the extraordinary organisation of the event and to the unparalleled capacity of motivation of the Capkelenn team, the Outdoor that we organised for our company had a result that surpassed the expectations of the entire group.

Pedro Jiménez
Country Manager

Our 350 participants were delighted with the conference

Ver Mas

The feedback received from our 350 participants showed an excellent level of satisfaction.

Patricia Mena
General Director, Colombia

Thanks to this conference, I overcame my fear of leading.

Ver Mas

I developed an absurd fear to lead. I have spent 10 years with the opportunity and never dared to lead. After today’s conference, the first thing I will do, is to lead.

Auroa Jiménez
Accounts Supervisor

Our Clients

hermes paris
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Pepe Jeans
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Grupo Número 1