OBJECTIVES AND APPROACH

Our clients tell us…

“We seek to develop sellers… who sell, who know how to relate to the customer and to close.”

 

CapKelenn sales training is eminently practical; we transfer the essential key concepts of the art and technique of the Sale, updated to the omnichannel environment. And we apply the pedagogical method in real situations, we enter into very detailed self-evaluation and feedback, verbal and non-verbal.

Sales training is adapted to the reality, language, jargon, KPIs of each company and each sector.

60 HOURS

+ INFO

OUR METHOD

  • Consult: Previous preparation work and . self-training.
  • Connect: The art of creating a relationship, the use of mirror neurons.
  • Know: Investigate the context and needs, with powerful open-ended questions.
  • Convince: Demonstrate with the words of the client and y the CVP.
  • Convert: Objections into arguments.
  • Close: With closed questions, Negotiation, the hard negotiation. Effective closing.
  • Complete: Address the set of latent needs, to fire up the UPT and the additional salel.
  • Confirm: Invite to return, Initiate loyalty. Secure the CLTV (Customer LifeTime value)

CONTENT

  • Sell remotely from the store (use of video call, google 360°…)
  • Sell with digital, in phygital store.
  • Go into detail about the sales techniques and methods of coaching and NLP exposed in the books Retail Coaching and The Connected Salesperson.

WE WORK IN 14 LANGUAGES

MADRID, LONDON, PARIS, NEW YORK, MEXICO, BRUSSELS, GENEVA, LISBON,
BARCELONA, VANNES, LIMA, MOSCOW, BELGRADE.
WE WORK IN 14 LANGUAGES CAPKELENN'S VISION: BECOME THE WORLD'S LEADER IN RETAIL COACHING BY 2020.

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