The most popular retail book of recent times. How to boost KPI’s with emotions? Retail Coaching raises this question, bringing a new dimension to productivity in the Retail sector. It is also the title of the best-selling NLP book and coaching in recent years. Also available in French and Spanish.
The gap between real and digital world has blurred during the past decades, and this too has happened in the Retail sector, which has undergone profound changes. Thanks to new technologies, commerce has entered the omni-channel era, and must respond to a new challenge: personalize the relationship with the customer, as it is achieved on Internet, while preserving the humanity… that no screen can deliver.
