Online training has become in recent years an increasingly popular option to acquire skills and knowledge. The demand for virtual learning models grows at a rate of approximately 30% each year and there are many profiles of people interested in this training modality. Among them, the professionals of the Retail sector face a very dynamic socioeconomic process that requires them to be updated day after day.

The modality of face-to-face education has a great weight in today’s society, but it is mainly aimed at the youngest sector of the population. Meanwhile, store chain managers, area managers, store managers and employees live a very different reality. Their work obligations prevent them from attending face-to-face classes, so the demand for online training reaches its peak among these population groups. At the same time, the demands of competitiveness imposed by the market raise new ways of adapting to a changing reality.


Advantages of online training

  • Time flexibility: the absence of rigid hours allows training to be made compatible with other daily responsibilities.
  • Access without commuting: you can connect wherever you want, since only a computer device (computer, mobile phone, tablet …) with an internet connection is necessary.
  • Very wide educational offer: currently it is very simple and cheap to teach and receive online training, so that a large number of educational institutes, business schools or even self-employed teachers can design a wide range of courses adapted to different characteristics of the students.
  • Original methodology: the digital tools offered by the internet make the content, and especially the forms of learning, original, enjoyable and interactive.


Types of online training

Having said that, if you want to enrol in an online course, you need to assess the conditions of your objective reality. Depending on it, one type of training or another will be more consistent to achieve your needs and objectives. Therefore, it is very important to distinguish between the different types of online training modalities:


E-learning (electronic learning)

The foundation of this type of training is the “virtual classroom”. Through a digital platform offered by the educational institute, you will find additional materials, forums and other tools. You can access whenever you want and from wherever you are to enjoy the audiovisual and written content provided by teachers. In addition, there are usually direct means of contact with teachers and open forums in which students interact to answer questions and provide feedback on the training experience. This system also allows original exercises and tests that turn the acquisition of skills and knowledge into a pleasant practice.


B-learning (blended learning)

It is a combination of face-to-face and online training. It is the model CapKelenn has opted for in its Online Certification. Depending on the design of the course that the training institute has carried out, face-to-face and online teaching will be distributed in different ways. It may be that the overall content of the agenda is distributed as a percentage between face-to-face sessions, which require your availability at specific times and places, and online sessions. Another option is that the course has master classes in which the teacher is the protagonist and practical seminars in the form of workshops or interactive exercises in which the students conduct the training. In these cases, the distribution of each modality may be conditioned by this factor. In any case, the face-to-face sessions provide a very important natural and direct contact so that the teacher understands the doubts of the students and they, in turn, correctly understand the answers without any additional means that interfere in that two-way communication.


M-learning (mobile learning)

Until a few years ago, this type of modality was not considered as a type of training distinctive from the previous ones. However, more and more universities and business schools are categorizing their training online according to the device used. In this case, the learning is developed through the mobile or the tablet with applications specially designed for these digital supports. At CapKelenn we have taken this reality into account and you can also obtain your Online Certification using this method. If e-learning was a qualitative leap in adapting teaching to students, m-learning contributes to increasing that flexibility, so that you only need a support as light and comfortable as a mobile, instead of a computer.


Thanks to these methodologies, we acquire new competences and skills, but pedagogical engineering must include putting into action, commitments to apply on a daily basis. At CapKelenn we achieve this thanks to training experiences in coaching format. How to get your employees to gain self-awareness of their work and potential? How to get them to increase their KPIs themselves? How to collectively build a climate of satisfaction for a job well done? How to get the best result in a customer satisfaction survey? CapKelenn has these needs in mind so that the results of the shops are extraordinary. For this reason, we offer coaching trainings face-to-face, blended and online.

The world of learning is developing at an accelerated pace and technology guarantees optimal and quality teaching for all kinds of profiles and needs. It is in your hands to draw up an ambitious project and carefully select the means and methodology you require to get the most out of your learning.


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