Capkelenn training in team management

Capkelenn training in team management is focused on developing collective and individual skills for a point-of-sale team to maximise their effectiveness and to avoid any negative impacts on productivity or the retail organisation.  

The correct relationship between members of a retail sales team is vital for enhancing the individual capacities of each component and in achieving the point of sale objectives.

Thanks to our Retail Coaching Method © as well as our training in sales team management, companies and organisations with shops, franchises or points of sale, have a team of salespeople who know how to communicate and motivate each other, set objectives and common actions, and are committed to the company.

Retail coaching for teams

Objectives of retail team management training

Retail techniques for retail sellers

What are the objectives to be achieved with our retail team management training? Firstly, a better organised team with shared goals and is eager to excel.

The head of the group acquires the skills necessary to motivate the team and manage it in the best way possible. The Capkelenn Retail Coaching Method © develops the ability to communicate with each profile group, enhance their abilities and the abilities of the individual to work towards a common goal.  

The team is better organised with a system of regular meetings, internal conflicts are better managed,  and there are better incentives for taking action and improved commitment. 

Who is retail team management training intended for?

Capkelenn retail team management training is intended for owners, senior management, middle management, department managers, area managers, supervisors, directors and any other responsible person:

– Stores

– Franchises and franchisees

– Large distribution companies

– Manufacturers and distributors of FMCG

– Independent Shops

– Chambers of commerce and associations of merchants

Retail team management training methodology

Retail coaching by capkelenn
– Format: Classroom, X hours spread over X sessions- Languages: Spanish, English or French- Location:?

– Certification: Capkelenn Retail Team Coach

The coaches at Capkelenn are certified professionals with extensive experience in retail team management training. In their sessions, they make use of different tools to transmit knowledge in the best possible way, including role plays, exercises and questionnaires, etc., all using comprehensive monitoring, individual executive coaching, teams and with PNL.



Three years after the Retail Coaching program, we continue to see its impact.

Ver Mas

It’s a daily challenge to motivate the staff at airport restaurants: Burger King, Starbucks, Lizarrán…. Three years after the Retail Coaching program with CapKelenn, we continue to see the impact and the mark it has left on working methods and motivation.

Fernando Calpe
Director SSP Airport

I hope CapKelenn can be very successful, its vision is admirable.

Ver Mas

I recognise its vision and it is something that I admire and support. I wish great success to Capkelenn to create a world which people want to belong in.

Robert Dilts
World leader in the development of PNL

The ‘outdoor’ that we did in our company exceeded all of our expectations.

Ver Mas

Thanks to the extraordinary organisation of the event and to the unparalleled capacity of motivation of the Capkelenn team, the Outdoor that we organised for our company had a result that surpassed the expectations of the entire group.

Pedro Jiménez
Country Manager

Our 350 participants were delighted with the conference

Ver Mas

The feedback received from our 350 participants showed an excellent level of satisfaction.

Patricia Mena
General Director, Colombia

Thanks to this conference, I overcame my fear of leading.

Ver Mas

I developed an absurd fear to lead. I have spent 10 years with the opportunity and never dared to lead. After today’s conference, the first thing I will do, is to lead.

Auroa Jiménez
Accounts Supervisor

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