Motivational Conferences for Retail Teams




Very emotional…

They make you think…

They make you feel powerful…”

These are the things said by the participants to Benoit Mahé’s motivational conferences. The founder of CapKelenn and the author of the best-seller Retail Coaching is a unique lecturer in the Retail sector. Benoit knows how to motivate his viewers and adapt his speech to the particular challenge of each type of audience:

Annual convention

Business seminar

Franchise Board

Sector Congress

All the meetings last between 45 minutes and 2 hours.Benoit offers 3 different types of meetings::


The 3 types of conferences proposed by Benoit Mahé

motivacionales conferencias

Retail Coaching

Is it possible to increase the sales of our business while improving our team’s motivation? This is one of the questions to which Benoit answers during a fundamental conference for managers and trade professionals.


Benoit propone tres fórmulas distintas de conferencias

The baker’s smile

The french bakeries are so special: the taste of a real croissant, the flavor of a fresh baguette and above all… the baker’s smile! How a smile can boost the results of a shop, improve the climate in the neighborhood and… higher average tickets! Emotions and learnings ‘warranty’!


Benoit propone tres fórmulas de conferencias distintas según la audiencia

The 26P to success

Each one of the 42.195 kilometers (26.3 miles in the Anglo-Saxon metric system) that composes a marathon is an instruction for the retail sector. Join Benoit in this race and cross the best finishing line: the success for your business.




Benoit Mahé is a great communicator who succeeds at bringing simple and efficient concepts

Ver Mas
I have been pleasingly surprised to discover Retail Coaching’s methodology because it combines in an exemplary manner business priorities with the understanding of the human being. Moreover, Benoit Mahé is a great communicator who succeeds at conveying information clearly and bringing simple and efficient concepts for better daily performance.


Mónica García Bustamante
Director at América Retail Spain

Benoit talks very clearly about issues that are invaluable to our work.

Ver Mas

Benoit Mahé from CapKelenn conducted a masterful conference at the Madrid Retail Conference on Retail Coaching issues which was filled with passion. Growth in the retail sector requires the generation of motivation and commitment from every team member, this is one of the most important and most critical formulas that coaching can help us achieve.

Enrique Sesé
Development Director

Our 350 participants were delighted with the conference

Ver Mas

The feedback received from our 350 participants showed an excellent level of satisfaction.

Patricia Mena
General Director, Colombia