Commercial sales training

The post-covid-19 crisis makes the sales function more relevant than ever. Society and the customer, we, have changed. Despite the security measures, the masks and gels, the traffic will decrease and the time spent in stores, too. Still, the customer expects a higher relational quality; a reunion with his shops, with emotional intelligence. You need a CONNECTED-SELLER; emotionally connected to his client, connected to CRM, capable of selling through digital media, even before and after a visit to the store, by video call, by WhatsApp, on Facebook.

CapKelenn is the sales training partner of the best European retailers in the world , in the sectors of fashion, decoration, footwear, jewelry, kitchens, furniture, etc …

We also train thousands of family businesses, each with its specificities. We continually enrich ourselves with the best. Cuidamos la esencia de la venta y actualizamos con innovaciones. We take care of the essence of the sale and update with innovations. CapKelenn applies its 8C selling method, sometimes condensed to 5C, with one purpose: to professionalize salespeople and commercials, training their sales skills and abilities. Each participant in the training can become a SELLER-COACH. A seller-coach is the modern figure, very current, who in the 20th century was called the “assistant”. The Seller-Coach is 50% psychologist and 50% coach :50% psychologist to connect, truly and sincerely know their clients, their preferences, their likes, even latent; 50% Coach to create a new, better reality with his client, a fabulous and unforgettable shopping experience … with conversion rates and medium-high ticket, always, and strong loyalty.

CapKelenn offers its prestigious sale certifications of 24 hours, and also courses from 4 to 16 hours, online or face-to-face, but always based on real training, with practices, role play, recordings, feedback. We provide sales training and coaching just like a football coach trains direct serves. The salesperson feels powerful, with high self-esteem, and ready to shoot their sales KPIs.

A well-known chain with 70 commercials in Spain increased its sales by 228% in a whole yearafter having certified their sellers to the CapKelenn sales method in the previous autumn (the reference is delivered on request).