{"id":6226,"date":"2026-09-08T13:39:38","date_gmt":"2026-09-08T11:39:38","guid":{"rendered":"https:\/\/www.capkelenn.com\/casos-exito\/stellantis-%c2%b7-fiat-%c2%b7-alfa-romeo\/"},"modified":"2026-09-08T13:46:10","modified_gmt":"2026-09-08T11:46:10","slug":"stellantis-%c2%b7-fiat-%c2%b7-alfa-romeo","status":"publish","type":"casos-exito","link":"https:\/\/www.capkelenn.com\/de\/fallstudien\/stellantis-%c2%b7-fiat-%c2%b7-alfa-romeo\/","title":{"rendered":"Stellantis \u00b7 Fiat \u00b7 Alfa Romeo"},"content":{"rendered":"<ul>\n<li><strong>Strategische Transformation \u2014 <\/strong>ein Automobilmarkt im vollen Wandel, in dem die Kundenerfahrung wichtiger ist als je zuvor<\/li>\n<li><strong>Beziehungskompetenzen \u2014 <\/strong>das Programm konzentriert sich auf die F\u00e4higkeiten, die Vertriebsteams heute ben\u00f6tigen<\/li>\n<li><strong>Ein Aktionsplan je H\u00e4ndler \u2014 <\/strong>jeder teilnehmende H\u00e4ndler geht mit einem konkreten Aktionsplan f\u00fcr sein Vertriebsteam nach Hause<\/li>\n<\/ul>\n<p>CapKelenn hat ein Sales-Coaching-Programm f\u00fcr die Vertriebsteams der Fiat- und Alfa-Romeo-H\u00e4ndler entwickelt \u2014 und dabei in jedem Autohaus die Rolle des Verkaufscoaches aufgebaut.<\/p>\n<p><em>\u201eUnsere H\u00e4ndler brauchen Raum zum Nachdenken, um sich intellektuell weiterzuentwickeln und sich selbst herauszufordern: Sie suchten Inspiration, um ihre Teams zu f\u00fchren. Die Schulungen von CapKelenn geben ihnen genau das.\u201c<\/em><\/p>\n<p>\u2014 Alberto L\u00f3pez Romero, Dealer Network Development &amp; Training, Stellantis Spanien<\/p>\n<p><em>\u201eEin Autoh\u00e4ndler steht heute vor Herausforderungen, die es vor zehn Jahren noch nicht gab: Das Elektroauto hat die Art, wie wir verkaufen, ver\u00e4ndert, und die Kunden kommen deutlich besser informiert und deutlich anspruchsvoller ins Gesch\u00e4ft als fr\u00fcher. In diesem Kontext wird es zur eigentlichen Herausforderung, das Vertriebsteam zu bef\u00e4higen, zu motivieren und wachsen zu lassen. Genau hier machen die Eins\u00e4tze von CapKelenn \u2014 in Schulungen ebenso wie auf Konventionen \u2014 den Unterschied: Sie bringen eine andere Sichtweise auf die Rolle des Verkaufsleiters mit und haben uns geholfen, unsere Teams an diese neue Realit\u00e4t anzupassen.\u201c<\/em><\/p>\n<p>\u2014 Javier Jim\u00e9nez Mart\u00edn, H\u00e4ndler f\u00fcr Fiat, Alfa Romeo und weitere Marken<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gemeinsam mit Alberto L\u00f3pez Romero, Dealer Network Development &#038; Training bei Stellantis Spanien, entwickelte CapKelenn ein Sales-Coaching-Programm f\u00fcr die Vertriebsteams der Fiat- und Alfa-Romeo-H\u00e4ndler \u2013 mit dem Ziel, die Rolle des Sales Coaches in jedem Autohaus zu st\u00e4rken.<\/p>\n","protected":false},"featured_media":0,"menu_order":10,"template":"","categoria-casos-de-exito":[77],"class_list":["post-6226","casos-exito","type-casos-exito","status-publish","hentry","categoria-casos-de-exito-automocion-movilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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