{"id":5074,"date":"2026-07-20T08:28:01","date_gmt":"2026-07-20T06:28:01","guid":{"rendered":"https:\/\/www.capkelenn.com\/casos-exito\/porcelanosa\/"},"modified":"2026-09-01T08:19:49","modified_gmt":"2026-09-01T06:19:49","slug":"porcelanosa","status":"publish","type":"casos-exito","link":"https:\/\/www.capkelenn.com\/de\/fallstudien\/porcelanosa\/","title":{"rendered":"Porcelanosa"},"content":{"rendered":"<ul>\n<li><strong>+250% Umsatz \u2014 <\/strong>Steigerung durch die Schulung im K\u00fcchenverkauf<\/li>\n<li><strong>Doppelte Zertifizierung \u2014 <\/strong>Sales &amp; Retail Coaching &#8211; Core 1 und Expert 2 (f\u00fcr einige F\u00fchrungskr\u00e4fte)<\/li>\n<li><strong>B2B und B2C \u2014 <\/strong>dieselbe Methode angepasst f\u00fcr den Verkauf an Fachleute (Architekten, Bauunternehmen&#8230;) und an Privatkunden<\/li>\n<li><strong>Kultureller Wandel \u2014 <\/strong>der Mitarbeiter als Fundament des Projekts: motiviert und stolz, die Marke zu vertreten<\/li>\n<\/ul>\n<p>Porcelanosa wollte weit mehr als eine Schulung: einen kulturellen Wandel, bei dem die Mitarbeitenden ihre Ziele kennen, die Vision des Unternehmens verinnerlichen und stolz sind, es zu vertreten.<\/p>\n<p><em>\u201eWir wollten einen Wandel herbeif\u00fchren, einen echten kulturellen Impact erzielen. Einen Wandel, bei dem der Mitarbeiter seine Ziele kennt, motiviert ist, die Disziplin des Unternehmens versteht und mittr\u00e4gt und vor allem stolz auf seine Arbeit ist.\u201c<\/em><\/p>\n<p>\u2014 Oscar Miguel, Betriebsleiter, Porcelanosa Spanien<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Porcelanosa wollte weit mehr als eine Schulung: einen kulturellen Wandel, bei dem die Mitarbeitenden ihre Ziele kennen, die Vision des Unternehmens verinnerlichen und stolz sind, es zu vertreten.<\/p>\n","protected":false},"featured_media":0,"menu_order":30,"template":"","categoria-casos-de-exito":[65],"class_list":["post-5074","casos-exito","type-casos-exito","status-publish","hentry","categoria-casos-de-exito-hogar-living"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Porcelanosa - CapKelenn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capkelenn.com\/de\/fallstudien\/porcelanosa\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porcelanosa - 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