{"id":5053,"date":"2026-07-31T00:51:25","date_gmt":"2026-07-30T22:51:25","guid":{"rendered":"https:\/\/www.capkelenn.com\/casos-exito\/la-sirena\/"},"modified":"2026-09-01T08:23:09","modified_gmt":"2026-09-01T06:23:09","slug":"la-sirena","status":"publish","type":"casos-exito","link":"https:\/\/www.capkelenn.com\/de\/fallstudien\/la-sirena\/","title":{"rendered":"La Sirena"},"content":{"rendered":"<p><em>Als Spezialist f\u00fcr Tiefk\u00fchlprodukte mit 250 Filialen hat La Sirena sein gesamtes Vertriebsteam in Retail Coaching zertifizieren lassen.<\/em><\/p>\n<ul>\n<li><strong>Pflichtlekt\u00fcre \u2014 <\/strong>das Buch Retail Coaching von Benoit Mah\u00e9, vom CEO an das gesamte F\u00fchrungsteam verschenkt und zur Pflichtlekt\u00fcre gemacht<\/li>\n<li><strong>Vortrag auf der Konvention \u2014 <\/strong>gehalten auf der Convention der 600 Filialleiter<\/li>\n<li><strong>Vertrauen + Methode \u2014 <\/strong>die beiden Ideen aus dem Buch, die das F\u00fchrungsteam am meisten beeindruckt haben<\/li>\n<\/ul>\n<p><em>\u201eDas Vertriebsteam hat dieses Buch gelesen, und das HR-Team ebenfalls. Alle waren sofort begeistert. Denn zwei Konzepte sind mir im Ged\u00e4chtnis geblieben: Das erste ist das Vertrauensklima \u2014 in diesem schwierigen Umfeld, in dieser Krisensituation, m\u00fcssen wir \u00fcber Vertrauen sprechen. Und das zweite Konzept ist, dieser Verkaufslust, die wir haben, Methode hinzuzuf\u00fcgen.\u201c<\/em><\/p>\n<p>\u2014 Francesc Casabella, CEO, La Sirena (Jahreskonvention)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ein Vortrag und ein Buch stellen alles auf den Kopf<br \/>\nDas richtige Gleichgewicht zwischen Methodik und wiedergefundener Freude tr\u00e4gt wesentlich dazu bei, \u00fcber sich hinauszuwachsen und sich an den Markt anzupassen<\/p>\n","protected":false},"featured_media":0,"menu_order":20,"template":"","categoria-casos-de-exito":[62],"class_list":["post-5053","casos-exito","type-casos-exito","status-publish","hentry","categoria-casos-de-exito-food-retail-hospitality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Sirena - CapKelenn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capkelenn.com\/de\/fallstudien\/la-sirena\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Sirena - 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